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Posts Tagged ‘Bill Roden’

Windows Denounces Apple-on-Samsung Fan Violence in Latest Spot

Son of The Godfather and Apocalypse Now director, Francis-Ford Coppola, Roman Coppola was on a bit of a winning streak after co-writing Wes Anderson films The Darjeeling Limited and Moonrise Kingdom. However, after directing the near-universally panned Charlie Sheen vehicle, A Glimpse Inside the Mind of Charles Swan III, Roman lost a healthy portion of the goodwill he had racked up. As The A.V. Club put it, the film “it isn’t a movie so much as a feature-length perfume commercial for a Charlie Sheen signature cologne with gorgeous packaging and absolutely nothing inside.” So, yeah. It was pretty bad.

Seeking solace from tomato-throwing critics, Roman did what all directors attempting to recover from a stinker do: Join forces with CP+B for a Microsoft TV spot. Here, we see Roman channeling his own life experiences to sell Windows Phones. Sure, says Roman metaphorically through this spot, there are haters are either side of the aisle. But you can’t have the naysayers keep you down, you know? Yes, some people like Apple phones and some people like Samsung phones, just like some people like good movies and some people like other good movies. But, just because your movie isn’t “good” or your phone isn’t “good” either, doesn’t mean to have to be part of the fighting. As Jay-Z once said, “Get that dirt off your shoulder.” Most assuredly, Roman was playing this track on set throughout the production of this ad.

Embrace Roman Coppola, and embrace Nokia Windows phones. Credits after the jump.

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CP+B Adds New CDs

The Boulder bunch at Crispin Porter + Bogusky has welcomed two new creative directors in Dan Donovan and Bill Roden. Well, this actually marks Roden’s second stint at the agency following a few integrated creative director gigs at the likes of David&Goliath (on Kia), Saatchi & Saatchi and TBWA\Chiat\Day LA (on Activision’s Call of Duty: Modern Warfare work). Now back at CP+B, Roden (pictured) will serve as a CD on the MetLife account.

As for Donovan, the creative spent the majority of his career at McCann New York, where he had a 12-year run and moved up the ladder from junior copywriter to GCD. Along the way, he worked on past and present accounts including U.S. Army, ESPN, MLB, Sprint, Nikon and Verizon Wireless (you might remember this one). Donovan now serves at CP+B as creative director on the agency’s Microsoft biz.

 

 

David & Goliath Welcomes Ex-GSD&M Duo

Fresh off of nabbing the CKE Restaurants biz, El Segundo, CA-based David&Goliath has added some new creatives to the fold, including two senior staffers to work on Kia. The shop announced that JC Abbruzzi (left) and Tim Delger have joined as senior copywriter and senior art director, respectively, on the automaker’s account and will report to ECD Colin Jeffery. Both new hires arrive from GSD&M, where they worked on various accounts including BMW, Goodyear and Southwest Airlines.

Also added to the D&G roster is digital copywriter Mark Habke, who will be coming aboard as a digital copywriter and will be tasked with penning copy for non-traditional media at the agency. Habke will report to digital creative director Bill Roden.