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Posts Tagged ‘Bill Rogers’

Jared Hess Brings More Dry Humor to Hefty

Maybe I’m jaded because it’s both raining and hot in New York this morning, but Hefty’s Foam Plates commercial didn’t inspire me to even think of giggling. Okay fine, maybe I smiled when Gary the Knight laughs like a maniac at Amar, the stained centaur at the renaissance fair. But all in all, this ad seems disjointed and flat.

Those who loved Napoleon Dynamite should get a kick out of it, though, since the spot was directed by Jared Hess, the man behind that movie’s dry humor and who previously gave us “Rager” and other adverts for Hefty. If you’re stoked on hearing the word “quesadilla” mispronounced and watching two lovebirds hit a tetherball back and forth, you might also like Hefty’s sad centaur and his elfish admirer. But if you found Napoleon Dynamite slow and boring, prepare to feel completely disenchanted by this renaissance fair.

Update: We’ve been told by those in the know that the ad is more a dig at the Society for Creative Anachronism than the Renaissance Fair community.

Credits after the jump.

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Storytelling for Media Professionals

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GSD&M’s First Work For Goodyear: Pass or Fail?

Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.

With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?

Credits and two more spots from the campaign after the jump.
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