Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
Bailey Lauerman is looking for a Media Director. next job CoolGraySeven is looking for a Account Manager. next job Wells Fargo & Co. is looking for a Sr Copywriter. next job Fusion.net is looking for a Director, News Practices. next job The Ad Council is looking for a Project Manager. next job SafeAuto Insurance Company is looking for a Media Buyer/Planner. next job McMurry/TMG is looking for a Account Supervisor. next job The Marketing Division is looking for a Freelance Flash Designer. see all