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Posts Tagged ‘Bono’

German Agency Thjnk Dares to Pitch Bono at Cannes…and Wins

bono-cannes-hed

Never underestimate the power of chutzpah.

Oddly enough, it took a German ad man to prove that point. One of the last stories from Cannes-Lions making its way into the headlines concerns the bold actions of Michael Trautmann, CEO of German-based Thjnk.

ICYMI, Bono was discussing AIDS awareness and his foundation (RED) when he brought Jony Ive, Apple Design SVP, on stage and gave the backhanded compliment heard ’round the hipster nation. Following the applause and passing of the Kool-Aid at Genius Bars, Trautmann did the unthjnkable.

And it worked.

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Bono Tries to Guilt You Into Downloading U2′s New Song

You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more

Tuesday Morning Stir

-TED is celebrating the fact that its cumulative talk views have surpassed the one-billion mark by launching “TopTED” playlists, which includes submissions from members such as Bono, Ben Affleck and Bill Gates. link

-Boston.com has launched a new content marketing/advertising program for New England businesses called Insights. link

-The organizer behind the StopBeck effort to get Glenn Beck removed from Fox News is back with a new petition that urges Macy’s to dump Donald Trump. link

-Sir Martin Sorrell is facing more backlash from shareholders over his pay package. link

-Toronto agency, tag idea revolution, which works with the likes of Philips and Swiss Natural, has acquired hometown boutique marketing agency, adlib group. The latter will retain its name an independence with the support of tag resources.

-Red Bull blows our mind once again with the “Kluge” (above).