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Posts Tagged ‘BP Cooper’

W+K Portland Helps Craig Robinson Protect His Dodge Dart

Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week.

That all changed with the release of these inaugural clips in W+K Portland‘s new campaign for client Dodge. The theme is simple: no one can touch Robinson’s new Dart — even his equally famous and strangely nosy neighbor.

That’s the first of three :30 spots…

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Gus Johnson, Bill Raftery Are Here to Yell, Make You Feel Nauseous for FOX Sports

From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.

In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.

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Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant

Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or Pee Wee Kirkland. Kevin Durant, for all of his NBA greatness, has yet to merge his skills with an equally skillful nickname. Yes, there’s KD and the Durantula (and perhaps the best one via Jalen Rose, who resurrected the name Iceberg Slim), but it just doesn’t feel right yet.

For the latest Nike effort from W+K Portland, which was created in partnership with Foot Locker, the agency decided to take Durant’s lack of nicknameness and build an ad around it. The sixty-second spot, which features comedian Hannibal Buress as MC, is the coming-out party for Kevin “Kevin” Durant. Buress runs through pre-game introductions and calls out intricate nicknames for random guys like Don Juan Have a Picnic by the Pond, but when he gets to Durant, the crowd goes silent. Kevin Kevin: It’s funny because it’s true. Credits after the jump.

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AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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Gob Gets Job as AT&T Pitchman

Arrested Development star Will Arnett, who’s no stranger to commercial work having served as the VO on GMC truck ads and co-creator of those Orbit shorts along with Jason Bateman, hams it up in a new holiday campaign from BBDO for AT&T dubbed “You’ve Got a Case.” Here, the comedic actor plays a lawyer-for-hire named Kent Wesley and plugs the telecom giant’s 4G smartphone/Facebook app with a bit more cockiness, charm and pizazz than chubby Luke Wilson. It’s everything you’d expect from the man who’s resurrecting his classic role as Gob in the near future thanks to Netflix. Credits, which will tell you that is not the handiwork of new AT&T creatives Rick Ardito and Grant Smith, after the jump.

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Halo’s Spartan Throws a Frisbee

Back in May, we posted a new spot from CP+B that featured Halo protagonist Master Chief receiving a diploma to a standing ovation from his fellow high school classmates. Today we received another spot in the campaign from Crispin for Microsoft’s bundled PC and XBOX 360 deal for college students, this time featuring the Spartan reacting to being hit by a disc thrown by some college bros hanging out in the quad.

While we think “Tour” is a bit of an improvement on its predecessor (Master Chief actually does more than walk across a stage), we still yearn for another Halo spot on the level of “Believe” from a few years back. Maybe we’ll get it when the fifth installment of XBOX’s flagship series drops next year. Credits after the jump.

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K-Swiss Campaign Writer Gets ‘Eastbound & Down’ Gig

So, by now, we’re sure most of you are aware of the 72andSunny-created Kenny Powers/K-Swiss campaign that’s been lighting up the interwebs. Well, the campaign, which officially launches tonight during the ESPY’s (which K-Swiss is a sponsor of), has proven to be a boon for its writer, Matt Heath, who sources familiar with the matter say will be involved with the writing team on season three of HBO’s Eastbound & Down, which just may be the last one and of course stars Kenny Powers himself, Danny McBride. Nice one and from what we’re hearing, Heath still has a gig at 72andSunny. Check out a few more spots including the now-famous CEO ad along with credits after the jump.

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Bill Hader Goes Spelunking in the New VW Jetta

It would seem, from this three-minute long discussion of the new Volkswagen Jetta, that the car has a pretty spacious interior. Sure, it does other things, but that interior? It’s so spacious that comedic actor and Saturday Night Live cast member Bill Hader has to get caving gear to explore it. Of course, if there’s anything we’ve learned from the movies (seriously, watch that clip), we know that a spacious Jetta can fit awesome state-of-the-art street racing components. Thanks, Volkswagen Academy!

Wait, are Volkswagen and Deutsch LA attempting to sell us a vehicle we can use to break the law? Well, with all that room (and with a Hader lost in your backseat), you can easily hide your winnings from street racing in the car’s interior without the fuzz ever finding it. And, if the gentlemen are wondering who the nice lady with the glasses is, her name is Danielle Gumro, and her official title is “Volkswagen Product Specialist.” Credits after the jump.

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