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Posts Tagged ‘Brent Nichols’

mono Celebrates Summer for Target

Lest we forget, in the midst of the back-to-school advertising onslaught, that we’re still in the heart of the summer, here’s a look at mono’s summer-themed campaign for Target.

For the “#TargetRun” campaign, the Minneapolis-based agency teamed up with production company Thomas Thomas films and musical supervision company Elias. Each spot in the campaign showcases Target as the perfect one-stop shop for summer needs, taking a simple, straightforward approach highlighting the retailers’ summer offerings. In “Slide” for example (featured above), children are pictured enjoying a water slide on an ideal summer day. Then a Target basket makes its way down the slide, loaded up with ice cream and cones. After the kids enjoy the ice cream, another basket arrives with paper towels, followed by the message, “Make a soak-up the summer run.”

Other ads take a similar approach, relying on Elias’ song licensing (except in the “Cannonball” spot featuring an original soundtrack) to stay memorable. Stick around for the 30-second “Sunrise” and 15-second “Cannonball,” along with credits, after the jump. Read more

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Tuesday Morning Stir

-Minneapolis-based digital agency space150 has welcomed Organic alum Marc Schaad as creative director in its New York office.

-Here are your winners from the 2013 OMMA Awards. link

-Brent Nichols has joined music/sound company Elias Arts as national executive creative director.

-Directing duo Marc Hawker and Ishbel Whitaker, known as Marc & Ish, have joined bi-coastal production company Interrogate for US representation.

-In case you missed its TV debut during the Emmys and/or the Bears-Steelers game on Sunday night, here’s McGarrybowen New York’s new spot for United Airlines, which is part of the brand’s resurrection of its “Fly the Friendly Skies” tagline (above). Matt Damon, by the way, provides the VO. link

Monday Morning Stir

-Y&R Interactive Tel Aviv developed a parking app for Hyundai. link

-Carol Dunn joined music/sound design shop Squeak E. Clean as EP/MD while Brent Nichols was named creative director.

-What is “Polymorphic” advertising? Ask Microsoft. link

-So, will Facebook’s “People Talking About This” metric help out advertisers? link

-A couple of Miami Ad School students offer one minute of silence for Steve Jobs (above).