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Posts Tagged ‘Brian Aldrich’

Carmichael Lynch, Subaru Bring Daddy Issues to New Spot

Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.

“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.

Credits after the jump.

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Copywriting: Creative Ad Writing

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Toronto’s john st. Unveils New Mitsubishi Mirage

Mitsubishi Motor Sales of Canada and john st. have launched a campaign for the brand new Mitsubishi Mirage.

The spot “Commute” plays the whole music that you thought was extra-diegetic but turns out to be diegetic card while touting the subcompact cars’ features. (We don’t like being toyed with like that, Mitsubishi.) These are good selling points, especially the best-in-class 64 mpg and the $12,498 starting price. “We know that we’re giving Canadian drivers what they value in a subcompact car, great fuel efficiency at an even better price,” explains Peter Renz, Director of National Marketing at Mitsubishi Motor Sales of Canada.

The whole “you can do what you want with all the money you save” thing and the diegetic music trick are a little tired, but the spot keeps it short and simple. Plus the fuel economy and low price do a fine job selling the car on their own. You’ve got to be envious of that gas mileage. Credits after the jump.

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Tuesday Odds and Ends

-Wendy’s has dethroned Burger King as the number two burger chain in the U.S. behind, of course, McDonald’s. link; link

-Saatchi & Saatchi LA and Furlined director Brian Aldrich team up for Toyota’s “The Recruits” campaign, which is airing during March Madness (above). link

-HP is set to combine its printer and PC groups. Wonder what kind of effect this will have, if any, on the brand’s PC creative review.  link

-Y&R Chicago alum Pete Talaba joined Digital Kitchen as its first director of brand strategy.

-San Francisco shop Heat was named AOR for solar power company, Sunrun.

-O&M India executive chairman Piyush Pandey will become the first South Asian to receive a CLIO Lifetime Achievement Award at this year’s ceremony, which takes place May 15 in New York.

-AKQA CCO Rei Inamoto, who’s seemingly everywhere these days, will serve as 2012 AICP Next Judging Chair and MC at the Next Awards presentation in June.

-Here’s a press conference clip starring Volvo and its newest pitchman, Jeremy Lin. link

-When Skynet becomes self-aware, we can always blame Amazon. link