Mitsubishi Motor Sales of Canada and john st. have launched a campaign for the brand new Mitsubishi Mirage.
The spot “Commute” plays the whole music that you thought was extra-diegetic but turns out to be diegetic card while touting the subcompact cars’ features. (We don’t like being toyed with like that, Mitsubishi.) These are good selling points, especially the best-in-class 64 mpg and the $12,498 starting price. “We know that we’re giving Canadian drivers what they value in a subcompact car, great fuel efficiency at an even better price,” explains Peter Renz, Director of National Marketing at Mitsubishi Motor Sales of Canada.
The whole “you can do what you want with all the money you save” thing and the diegetic music trick are a little tired, but the spot keeps it short and simple. Plus the fuel economy and low price do a fine job selling the car on their own. You’ve got to be envious of that gas mileage. Credits after the jump.