Oh, what a tease, but truth be told, our expression would be just the same as these dumbfounded Oslo residents, who just happened to stumble upon a downtown dance party they weren’t invited to. Yet, having invoked the powers of Michael Jackson in the “Billie Jean” video, the passersby step on a glowing tile and, voila, the party comes to them. Therein lies the concept of this campaign from McCann Oslo to promote Microsoft’s “Live Tiles” real-time info tool for Windows 8 and Windows Phone 8 (side note: MSFT is actually being sued over Live Tiles as we speak). Hometown dance-rockers Datarock do a serviceable job in this ditty, which leaves us wondering how or why that bespectacled guy never flinches or puts down his sandwich through the entire affair. Good on him. Credits after the jump.
Mullen is looking for a Senior Strategic Planner. next job Hacker Group is looking for a Media Supervisor. next job BCF - Full Service Advertising Agency is looking for a Account Executive. next job Draftfcb is looking for a Account Executive w/ Broadcast Production. next job Mullen is looking for a Digital Media Planner. next job Mullen is looking for a Digital Media Planner. next job Starcom (Spark) is looking for a Media Supervisor. next job Kontera is looking for a Strategic Account Manager. next job Phifer & Company is looking for a Advertising Account Coordinator Pharma. next job Draftfcb is looking for a Account Supervisor with Pharma Expertise. see all