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Posts Tagged ‘Bryan Houlette’

Eleven Gets Strange, Creepy in Marathon Effort for Virgin America

San Francisco agency Eleven has a strange new campaign for Virgin America centered around an extremely long online video.

The ad, entitled “Have you been flying BLAH Airlines?” depicts, in real time, a flight on the imagined rival airline from Newark to San Francisco: a five hour and forty-five minute flight. If that sounds boring, well, that’s the point. It’s also a bit strange and creepy, since the passengers are all mannequins. There are long shots of the mannequins doing absolutely nothing in their cramped seats, punctuated by occasional “action” such as a woman devouring some ribs.

“There’s a very distinct odor coming from somewhere nearby,” says a man on the flight, while the woman goes on and on about the ribs she’s eating. And that’s about as much action you can expect as you (inevitably) skip around. Still, there’s actually a kind of strange charm to the ad and its surreal humor when taken in small doses, and you kind of have to appreciate the great lengths Eleven went to to make its point.

“The passengers have no choice but to be on ‘autopilot’ to get through the tedious journey,” Virgin told Adweek. “Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?”

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Another Goodby Alum Heads to BBDO SF

Mike McKay and crew at BBDO San Francisco have welcomed aboard ex-GS&P creative Dan Hofstadter, who joins as ACD. During his four years as a copywriter at Goodby, Hofstadter worked on accounts including HP, Yahoo, Sprint and Comcast. Prior to that, he spent three years as a CW at Leo Burnett.

Now at BBDO SF, Hofstadter will partner up with fellow ACD Ricard Valero, who joined the agency from DDB Milan last month, and work on several accounts including Masterfoods (brands such as Uncle Ben’s and Whiskas), Vail Resorts (where he will work alongside fellow Goodby alum Bryan Houlette) and Harrah’s Casinos.

Goodby Alum Houlette Heads to BBDO SF

Four months after joining BBDO San Francisco from Saatchi & Saatchi LA, ECD Mike McKay, he of Twitter recruiting fame, has made his first senior creative hire by the name of Bryan Houlette. The CD arrives from Goodby, where he served as an ACD/art director and helped produce campaigns for clients including HP, Saturn, Nintendo, Adobe, “Got Milk?” and more. During his time at GS&P, Houlette won silver at the ANDY’s for Yahoo! work as well Cannes Lions and One Show Pencils for Nintendo’s Wario and the “White Gold” milk effort.

The new creative director, who starts this week, will be involved with various BBDO SF clients including Mars, Vail Resorts and Gallo.