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Posts Tagged ‘Cara Farnsworth’

‘Call of Duty: Ghosts’ Collides with Eminem in ‘Survival’ Video

It used to be that music video premieres from popular artists were a highly anticipated event. You know, back when MTV actually showed music videos, and before songs were streaming the second they were released. Now they’re advertisement fodder, as evidenced by Eminem’s new music video that doubles as a Call of Duty: Ghosts spot. Since August’s Call of Duty: Ghosts’ trailer featured Eminem‘s single “Survival” in the background, Slim Shady’s new single “Survival” features Call of Duty: Ghosts in the background. Tit for tat if you will.

The latest in the partnership between Activision, 72andSunny, and Eminem features projected footage from the game in the background as Eminem does his thing, in a (kind of) new song about surviving adversity. “This is survival of the fittest,” goes the songs’ chorus, doubling as a tag line for the aforementioned game, in which “the fittest” is some acne-scarred high school freshman who spends all his free time playing first person shooters while downing Doritos and energy drinks. There’s obviously some audience overlap between the popular shooter and the hip-hop vet, and this partnership takes advantage of that.

Since the launch of the new Call of Duty game is, arguably, more hotly anticipated than a new Eminem video, you may wonder why the game is featured so much in the background, but whatever the case, this is Eminem’s show. You could argue that he’s using the association with the game to sell his music at least as much as he’s helping to sell the game, so it works out pretty well for all parties involved. It’s really easy to overlook the COD footage unspooling in the background, especially since (if I’m not mistaken) the title of is never mentioned. But then that game’s fanboys will undoubtedly have remembered the song from the Call of Duty: Ghosts trailer, which may be why they’re watching the video in the first place. And anyone who can’t tell what the game in the background is probably isn’t buying the new Call of Duty in the first place.

The mix of violent gaming and explicit rapping should anger a few parents, so this video/spot has that going for it… Credits after the jump.

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Activision, 72andSunny Tap CollegeHumor Duo for ‘Call of Duty: Ghosts’ Trailer

In this Call of Duty: Ghosts trailer, Jake and Amir from CollegeHumor give us a preview of the action-packed prestige edition of the game. It includes a paracord strap, a Steelbook, and an HD Tactical Camera. “Naturally, we’re going to do what you do when you have a badass tactical camera strapped to your head,” the boys say. I realize I’m definitely not a video gamer when I have no idea what the next step will be. Parkour? Surveillance?

“We’re going to breach some stuff!!” Jake and Amir proceed to burst through doors, elevator doors, garden gates, and bathroom stalls, entering unexpected scenarios as they go. The best part is when they’re the uninvited guests at a little princess’s tea party. “Hi guys!” she squeaks, and we see them taking a moment to sip out of miniature purple plastic cups. The whole thing is a fun idea, far better than watching a fictional character slaughter everything in his path while the new Eminem single “Survival” plays. If only we all had disposable screen doors and wacky neighbors worthy of tactical camera footage. As it is, mothers should prepare for the onslaught of their teenage boys trying to karate chop the front door.

Check out the credits after the jump

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Harley-Davidson ‘Liberates’ Domesticated Animals

From Boulder-based Victors & Spoils comes the motorcycle spot that crowdsourcing can buy. Debuting alongside the season premiere of FX’s hit show Sons of Anarchy last night, the second installment in the “No Cages” campaign for Harley-Davidson depicts a rather harmless looking young man release a bunch of dogs into the wild wilderness of suburbia.

Why would he do this? Maybe he’s on drugs. Maybe he doesn’t understand that pet-store animals spread disease throughout the community until they’re eventually killed off by raccoons. Maybe the dog’s living situation reminds our friendly anti-hero of his own time spent in the slammer. Or, maybe he’s just a dick. Whatever his motivation, it all makes up for a very “cute” spot. But wait, does “cute” traditionally sell motorcycles to rebellious youth or weary men going through midlife crises? Well, when you consider almost 5 million viewers (3.22 million in the 18-49 demographic) tuned into the SOA last night, maybe you’re not selling a counter culture. Maybe you’re just selling pop culture. Credits (not including concept winner Benjamin Swan of Sioux Falls, SD) after the jump.

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