Check out this¬†opening created by Leo Burnett, Toronto for the 2010 Advertising and Design Club of Canada (ADCC) Awards, which took place on Nov. 4. I love it in that that it “taps into an insight every creative feels – love for the business when things are going well, and hate, when things aren’t.”¬†I love how it doesn’t mince words and actually uses the words “hate” and “love”. I love how we all really do have that moment when you’re sitting across from an asshole and you go from hate to love in one minute. Leo Burnett, you definitely get high fives for this one. If it so interests you, check out a full list of ADCC winners here.

Credits after the jump Read more