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Posts Tagged ‘Carmelo Anthony’

ESPN, ESPN Deportes Celebrate the 25th Anniversary of Hispanic Heritage Month with ‘One Nación’

ESPN and ESPN Deportes will kick off Hispanic Heritage Month — which is not actually a calendar month, but a month-long period from September 15 through October 15 — with a 60-minute primetime special celebrating the most renowned Hispanic athletes airing on both networks Monday, September 17 at 8 p.m.

The top 10 countdown is sponsored by Jack Daniel’s and Gillette and will include such legends as Roberto Clemente, Lionel Messi, Oscar de la Hoya, and the soon-to-be-retired Mariano Rivera. Athletes were ranked from an initial list of 50 athletes by a panel of journalists, entertainers, athletes and Hispanic community leaders. One Nación was produced in front of a live live audience in Los Angeles. The bilingual show will be hosted by ESPN Deportes’ Adriana Monsalve and SportsCenter anchor Max Bretos and features special guests unveiling the countdown.

In the social sphere, Gillette is sponsoring a live Twitter fan vote encouraging fans to choose between the number one and number two athletes while discussing the countdown, while Jack Daniel’s will sponsor a recap of the top ten during the show as the top athletes are revealed. Both brands will also be integrated through different live events and programs scheduled for the rest of Hispanic Heritage Month, including vignettes featuring Hispanic athletes such as Carmelo Anthony, Sergio Romo, Victor Cruz, and Omar Gonzalez.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Kevin Durant Seduced By Villain’s Role

Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.

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What Happens When Some of the NBA’s Best Celebrate the Holidays?

As part of Goodby Silverstein & Partners’ ongoing “BIG” work for the NBA, we leave your this Turkey Day with this double-dribble-galore tune brought to you by Dwyane Wade, Dwight Howard, Carmelo Anthony and Russell Westbrook among others to herald the Association’s Christmas uniforms. We need not explain more, but we with you a Happy Thanksgiving in the process. Let’s just hope there are no David Stern fines to be levied. You, like us, are hopefully looking forward to the NBA Finals matchup between the Heat and Thunder come Xmas. Credits after the jump.

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Gold Medal-Winning Hoopsters Star in BBDO’s Latest Foot Locker Ads

Fresh off of winning Olympic gold, Oklahoma City Thunder teammates Russell Westbrook and James Harden are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN’s Darren Rovell is already raving that “Tear Away” (above) could be the “commercial of the year,” though we’ll stop short of that for now. Still, considering Team USA’s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While “Tear Away” has Rovell gushing, we were just as amused by “The Melo’s” (below) starring Harden and Westbrook’s Olympics teammate Carmelo Anthony, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, Kevin Love and the Miami Heat’s Chris Bosh after the jump.

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Knicks Mask Mediocrity with Cool 3D Projection Mapping Intro

Don’t get us wrong, we have high hopes for the New York Knicks, but like the Mets, they always seem to disappoint. So while we await the eventual first-round playoff loss, let’s revel in this nifty pre-game intro that comes to us from film/digital production studio The Famous Group. According to those in the know, the Knickerbockers are the first professional U.S. sports team to showcase 3D projection mapping technology at a game.

TFG utilized tools including a Canon 5d Mark II Projector and HDMI Breakout Monitor (followed by post work in After Effects and Maya among other software) to fully realize this effort, which marks the second cool digital project that Carmelo Anthony‘s been involved with in the last few months. Now, can we at least get 40 wins in this shortened season? Credits after the jump.

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Pac Div Teaches NBA Stars the ‘History of Bling’

For NBA players not pursuing a secondary career in furniture store stockroom management, an extension to the lockout means even more opportunity to star in commercials for various products. Take, for example, New York Knicks small forward Carmelo Anthony, who we just saw get schooled in a Jewish Under 30 League match in Air Jordan’s latest “Love the Game” spot. Now, we’re seeing Melo get schooled in a different way. Really, is there a better teaching method for raising standardized scores nationwide than with the magic of hip-hop history lessons?

From Venice Beach-based agency Zambezi comes the above “viral” spot for Phiten, purveyor of propane and propane accessories titanium-fused accessories. Joining “Melo” are NBA players Chris Bosh, Eric Gordon and Derrick Williams, and So Cal hip-hop trio Pac Div star as the formal educators/wordsmiths. Using the power of clever rhymes, scantily-clad females and money falling from the sky, Pac Div arouses the interests of the bored, Letterman jacket-wearing ballers, educating them on the history of shiny accessories from the days of Ancient Egypt to 80s hip-hop.

The jam ends with the Phiten duo titanium bracelet showcased as the next evolution of bling, leaving the viewer to ask him or herself why Phiten decided it needed four NBA players and a rap trio t0 showcase its new bracelet. But, with players out of their million dollar-plus salaries and critically acclaimed young hip-hop groups looking to break into the mainstream, why wouldn’t Phiten use the star talent at its disposal? Credits after the jump.

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Monday Odds and Ends

-OMD Canada alum Derek Bhopalsingh joined MEC Interaction up north as VP, managing partner.

-Siri’s co-founder says ‘see ya!’ to Apple. link

-Carmelo Anthony unveils his new Jordan Melo M8 kicks with the help of W+K NY and MDC-owned experiential shop, Relevant (above).

-Publicis NY has a new CSO. link

-Director Michael Downing signed with Partners Film for Canadian commercial representation. link

-Social media agency Mr. Youth (which, yes, is now located on 225 Park Ave South in NYC) hired former Deep Focus exec Christian Borges as VP of marketing communications.

 

 

Wednesday Odds and Ends

-New York welcomes new Knick, Carmelo Anthony. link

-Metro PCS hired Snoop Dogg to market the Samsung Galaxy Indulge. link

-Jennifer Lederman joined editorial shop Bluerock as VP/managing director.

-Minneapolis-based digital/branding agency Azul 7 added Space 150/Carmichael Lynch alum Andrew Korf as lead digital architect.

-Publicis Modem welcomed Schematic alum Hyo Yeon as managing director, Publicis Modem East. link

-An anti-abortion group sparks outrage thanks to its billboard in SoHo. link

-Forbes expands its ad platform. link

-Apple has cut the minimum advertising buy for its iAd network in half to $500K. link

-Seattle-based agency Wongdoody released its Facebook Global Best Practices Study. link

-Google says its decision to get into “real-time” ads was a smart one. link

-Boulder Digital Works unveiled a new “Shuttle Tracker” digital tool for its hometown. link