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Posts Tagged ‘Carol Lombard’

California Lottery Drops Balls On the Golden State’s True Believers

“What do women’s rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?” begins an actual press release for a new TV spot from David&Goliath. “None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible.”

In an event that easily trumps women’s rights, one-armed surfers, and the fall of the Berlin Wall, Powerball is coming to California. From the Redwood forest of Humboldt county to the beaches of San Diego, Californians lifted their arms to the sky and shouted in unison, “We believe!” Hearing their confession of faith, God opened up the heavens and began pelting his children, mouths agape, with millions of white balls.

Some wept, some sang praises, and some lucky dude got a red ball. It was truly the greatest thing that ever happened to anyone. Credits after the jump.

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Let’s Go Back to the Future Once Again with Blake Griffin

The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.

One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.

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Kia’s Electronica-Obsessed ‘Hamstars’ Bring the Party to the 18th Century

Love ‘em or hate ‘em, but Kia’s break-dancing over-sized hamsters must actually be selling units of the Soul. How else do you explain this nonsensical 90-second spot from David&Goliath, which looks like it cost an awful lot of money to make (probably the equivalent of thousands of Kia Souls).

In the announce, we’re told, “The commercial – “Bringing Down the House” – highlights the emergence of electronic music, which has quickly found its way into the mainstream and some of today’s biggest musical acts. This, combined with a trend where young artists are increasingly incorporating classical music and instrumentation into their music, comes together to create a modern-day remix of new and old.” I don’t quite know how clearly that message will come across to the average consumer, or if it really needs to. In fact, I would argue you could send the hamsters back to almost any time period with the same effect.

But, it seems that D&G is sticking by the old mantra, “If it ain’t broke, don’t fix it.” Sure, it’s stupid, but it’s working. So, you can hate on the hamsters as much as you want, or you can join them in dancing to Axwell’s remix of Ivan Gough and Feenixpawl’s “In My Mind.” It’s no LMFAO, but it’ll do. Credits after the jump.

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Up Up and Away: David & Goliath Strikes It Rich for CA Lottery

Advertising the lottery isn’t a huge challenge. Simply create far-fetched fantasies and convince people that it could all be theirs if they just spend $1.00 on one ticket. Or create an ad that serves as a smiling, twinkly-eyed friend saying, “Hey, you never know.” Either way, the lottery is an easy sell. It’s inexpensive, readily available, and tempting to try.

In David & Goliath’s new campaign for the California Lottery, a set of “unforgettable characters” convey the adventures that are suddenly possible when a lucky scratcher strikes it rich.

A 30-second TV spot introduces the first of these characters, an average man and his mutt, Corny. But lo! This man’s lottery card is lucky and he transforms instantly into a debonair British man with a twirly mustache. Corny becomes Cornelius the Genius (he invented long division and wears a suit), and they all fly away in a hot air balloon. The campaign also includes an interactive rich media banner in which users can outfit the fortunate gambler and his pampered pup.

While slightly fun, this campaign misses its chance to be creative. Ridiculous luxury and life-changing moments are tried and true lottery schticks. Maybe I’m biased by my home state, but I much prefer the Oregon Lottery’s old, low-fi ad from Boarders Perrin and Norrander. I find the plodding mattress man more of a charming character than Cornelius and his good-old-boy owner.

Credits after the jump.

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NFL Thursday Night Football Promises to Be ‘Serious Fun’

Football fans, IT’S ALMOST TIME!

The past few months have been hard. Sure, we were excited when the MLB season kicked off, but we’ve reached the mid-season lull where it’s become too difficult to feign interest anymore. And yes, the Olympics are finally here, but let’s be real for a second: SWIMMING? REALLY? THIS IS THE BEST WE CAN DO?!?

If you’re anything like me, football withdrawal has led you to make some stupid decisions. Last Saturday, I rolled out of bed, went to Best Buy and dropped $60 on a copy of NCAA Football ’13 just to fake myself into thinking that football season is kinda sorta happening almost. But, it’s just not the same, and David&Goliath knows that. To kick off NFL Network’s Thursday Night Football broadcast season, the agency has created three new spots starring a blue-suited man who, as Kiran notes, looks like former Chargers QB Dan Fouts (but with a better mustache). Yeah, I guess you can say he’s another Ron Burgundy/Old Spice guy archetype, but my excitement is outweighing my criticism here. Plus, he’s pretty funny.

Yes, Dan Fouts guy, I DO like blitzes, blocks and even penalties, so long as the penalties are against whoever is playing the Packers. Speaking of which, I’ll see you on Thursday, Sept. 13 for Packers/Bears at Lambeau. Thank God Thursday Night Football is starting early this year, especially if you’re one of the lucky ones with NFL Network. See credits and one more spot for Fantasy players after the jump. Oh, and stay away from Calvin Johnson in your draft this year, as the Madden Cover Curse shows no mercy.

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Kia’s Super Bowl Spot: Models, Metal and Meaty Sandwiches

For the all screenshots I’d seen of a scantily-clad Adriana Lima holding a checkered racing flag, I didn’t have very high expectations for Kia’s Super Bowl spot. But, I was wrong, and David&Goliath definitely delivered on this :90 vacation to a fantasy world driven by the Optima.

What happens when a man is accidentally given access to the sweetest of sweet dreams? He enters a world of super models, Mötley Crüe, giant sandwiches, fire, rhinoceros rodeos, MMA fighting (featuring a cameo from Chuck Lidell) and, of course, fast cars. But, even a perfect world can’t stand in the way of this hero and his significant other. With his Optima, he breaks into his lady’s dream, “rescuing” her from a white horse-riding hunk who looks dull compared to our protagonist. It’s the kind of “manly” everyman story that beer brands somehow continue to fail at telling with each new ad campaign.

Going into the Super Bowl, the majority of hype is undoubtedly surrounding VW’s sequel to last year’s “The Force” and Honda’s homage to Ferris Bueller’s Day Off. After the big game, we hope to see Kia and D&G receive due credit for producing a commercial better than those from their more talked-about competitors. Credits after the jump.

Update: For a play-by-play on how this spot came to life, see D&G copywriter Justin Bajan’s blog post on Adpulp.

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Hardee’s Chicken Tenders Get a Personal Touch

From the ever-prolific David&Goliath comes the above advert for Hardee’s, seemingly the agency’s millionth TV spot for CKE Restaurants since taking over the ad duties for the brand at the beginning of the year. Hey, when you have four CDs and two ACDs working on 30-second spots like this one, you’re bound to come up with an idea here or there, right?

This time around, Hardee’s is advertising its hand-breaded chicken tenders by introducing a character who made his own basketball shoes. Okay, so someone trying to hide that fact that he’s greatly impoverished by comparing his footwear to Hardee’s menu items might not be the morally correct person to target. But, he certainly is the easiest. Also, for those wondering if Hardee’s actually has someone on staff hand-breading chicken before it goes out customers, the announce states, “At Hardee’s, hand-breading our chicken tenders fresh and made to order makes them better, and that’s just the way it is – a sentiment that rings even more true with the introduction of the new Hand-Breaded Buffalo Chicken Tenders.” Surprising, but at Hardee’s, that’s “just the way it is.” Credits after the jump.

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No Worries, Bikinis Still Remain in Carl’s Jr. Southern-Flavored Spot

Yes, that does appear to be the guy who gets dissed in that Michael Jordan Hanes ad from last year, but now he’s the star of this latest Carl’s Jr. effort from David&Goliath that promotes the chain’s “Made from Scratch” biscuits. The mustachioed stranger in the ad above emerges from the sand and interrupts some SoCal beach revelry with his over-exaggerated drawl and basketful of buttery treats. We guess his intrusion, though, is not as egregious as Carl’s Jr. actually trying to convince people that they make biscuits like those scrumptious ones from the south. Could we just bring back Olivia Munn already? Credits after the jump.

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LMFAO Overexposure Continues, This Time in Kia’s YouTube Dance-Off

Electro-hop duo LMFAO have already gotten a hell of a lot of mileage out of their “Party Rock” schtick and tracks like ” Party Rock Anthem,” but that doesn’t mean their onslaught is even close to completion (*gulp*). The boys in LMFAO known as Redfoo and SkyBlu are now playing a key role in a new online effort from David&Goliath for Kia called the “Soul Shuffle Slam,” which is basically a virtual dance competition that takes place on the Soul Youtube channel.

Launched this week, the “Soul Shuffle Slam” lets users battle friends in a dance-off by uploading 60-second videos of  themselves breaking it down to, yes, “Party Rock Anthem.” Perhaps the thing that most caught our eye is the virtual crossfader that lets you toggle between uploaded videos involved in a “Slam.” You can also vote on clips and help choose four finalists,  who will then by judged by LMFAO and some dance team called Quest Crew. According to the Soul channel’s countdown clock, there are 18 days left in this “Slam” and the grand prize winner nabs $10,000 and a chance to dance with LMFAO on stage.  But by then, who knows, the winner (like you, me and probably everyone else) might just be completely sick of them and praying for the return of the hamsters. Credits after the jump.

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Hardee’s is Full of Bologna

From David&Goliath and production company Smuggler comes a new series of TV spots for Hardee’s fried bologna biscuit.

When D&G first picked up Hardee’s and Carl’s Jr.’s creative business at the beginning of the year, the agency seemed keen on using the brands interchangeably and continuing the sexy advertising that the CKE-owned fast-food chains had used in the past. However, in June, we saw work for Carl’s Jr. take a more silly (ridiculous) approach for the brand’s turkey burgers. And, it seems with this latest round of spots, David&Goliath is steering Hardee’s in a similar direction, albeit one that makes a bit more sense.

If there’s anyone that’s full of bologna (we guess), it’s rambling old guys who sit on lawn chairs and spout nonsensical tales to anyone who will listen. Pretty pun-laden, but is it anything compared to Red Lobster’s recent tagline? Bologna sandwiches will fill you full of bologna, and that’s just the way it is. Two more spots and credits follow after the jump.

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