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Posts Tagged ‘Carrie Lighthall’

David&Goliath Spreads the Luck for Southwest Airlines, New York-New York Hotel & Casino

This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.

When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay. Read more

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Universal Studios Transforms Staples Center in Publicity Stunt

In an outdoor marketing stunt more creative and inspired than the last three Transformers movies combined, Universal Studios and agency David&Goliath morphed L.A.’s Staples Center into a scene of intergalactic destruction.

Publicizing Universal Studios’ new attraction, “Transformers: The Ride 3D” (which officially opened on Friday), David&Goliath’s team gave the Staples Center a drastic makeover in early April. Considering no one ever goes near downtown L.A. at night, it’s entirely possible that no one noticed people painting an 80-foot Deceptacon hole in the side of the building. As an added bonus, the chaotic scene even featured sandwich board-toting crazy people shouting about the end of days, adding an air of authenticity to the whole thing.

So, is the ride any good? According to Universal Studios park director Molly Orr, who was quoted in a story about the event on L.A.’s CBS affiliate, “Michael Bay, who directed the Transformer films, was one of the creative consultants on this ride.” In other words, though it may look cool, the ride lacks substance, much of a storyline, and is a punching bag for critics nationwide. In any case, expect explosions, and plenty of them.  D&G credits after the jump.

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Kia’s Super Bowl Clan Returns for Another Joyride

With everyone’s Cannes hangover slowly subsiding it seems (does seem rather quiet, today), let’s try to provide some sort of energy boost with this new spot from David & Goliath for Kia, which serves a sequel to the automaker’s “Joyride Dream” Super Bowl ad from 2010 and features those playful characters including Yo Gabba Gabba‘s Muno once again.

The four cuddly creatures are no less adventurous on this go-around–which again promotes the Kia Sorento–as they soak up mountain views, crash a pool party, entice a bear and even enjoy some line dancing during their travels. The idea the basically the same, though the music is obviously different, as D&G subs The Heavy’s overplayed “How You Like Me Now” with the less immediate mod/garage stylings of Those Darlins and their tune, “Red Light Love.” Will it catch on and invade our head space, for better or worse, like The Heavy’s track did? Probably not. Credits after the jump.

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