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Posts Tagged ‘Cass Vanini’

Energy BBDO Debuts Cannibal Potato Spot for Lay’s

Chicago-based Energy BBDO are behind this new cannibalistic spot for Lay’s, featuring the classic Mr. and Mrs. Potato Head characters.

The 30 second spot, which was created in collaboration with production company Psyop and directed by Lauren Indovina and Borja Pena, shows Mr. Potato Head arrive home from work unable to find his wife. When he finally locates Mrs. Potato Head, he discovers her hiding in the pantry eating Lay’s. Mr. Potato Head overcomes his initial trepidation at delving into cannibalism immediately after trying a potato chip, accompanied by the tagline, “One taste and you’re in love.” Mr. and Mrs. Potato Head’s abhorrent crime against nature becomes their “little secret” in what, in a bizarre way, is something of a Valentine’s Day themed ad. The choice of Mr. and Mrs. Potato is something of a curious one, since Energy BBDO and Psyop had little chance of competing with Pixar’s likeness of the characters in the Toy Story series, and viewers will undoubtedly make that unfavorable comparison. Chalk this one up as a head spud scratcher. Credits after the jump.  Read more

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JWT, MassMarket Make Using Tissues Seem Fashionable

MassMarket and JWT New York have partnered up with noted fashion designer Isaac Mizrahi to make blowing mucus into a tissue fashionable for Kleenex in the new spot “Do My Thing.”

The 30-second spot, directed by Grady Hall, highlights different women (there are only women in this ad, because men don’t use tissues — they just blow snot rockets) expressing their personal style with their Kleenex selection. The new designs follow the ladies, enveloping their surroundings in their patterns and colors. To achieve the effect, MassMarket “brought together an interesting mix of artists and techniques to smoothly unite the multiple shots for this project,” explains VFX supervisor Diego Vazquez. This included implementing “traditional 2D, stylistic motion graphics and dynamic 3D.” The team’s distinctive visual design really shines in the spot, succeeding at making Kleenex’s new styles seem appealing and inviting. Credits after the jump. Read more

Susan Sarandon, Psyop Spread Malaria Awareness with ‘Nightmare: Malaria’ Game

This past Tuesday saw the release of the first game developed by production company Psyop, “Nightmare: Malaria.” Susan Sarandon lent her vocal talents to the game, developed in partnership with Against Malaria Foundation, for the iOS and Android operating systems. “Nightmare: Malaria” hopes to draw attention to the malaria epidemic that claims around one million lives a year, around 70% of them children under five; and that much of this can be prevented with insecticide treated mosquito nets. But don’t think this is another public service advertisement masquerading as a gaming experience.

“This is not another advergame,” said Brian Kehrer, Technical Director of “Nightmare: Malaria. “We focused our efforts on creating a visually rich and enjoyable, if disturbing, experience.” Kehrer, co-founder of Muse Games, was brought in to help Psyop develop their penchant for visual storytelling into their first ever video game. While at Muse, he helmed the award-winning Guns of Icarus Online.

In “Nightmare: Malaria” the player is dropped “into the bloodstream of a young girl infected by malaria. Players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way.” While I can’t say anything about the gameplay, not having played the game yet, the trailer hints at striking, occasionally disturbing visual design — not surprising coming from the Emmy-winning Psyop.

The game was inspired by a Susan Sarandon-narrated PSA created through Psyop’s non-profit initiative, Establishment for the Greater Good, called “Nightmare.” In fact, “Nightmare: Malaria” borrows footage from the PSA for its trailer. If you’re interested in playing the game, you can download it for iOS or Android. And if you’d like to donate to help stop malaria, you can do so here. Stick around for “Nightmare” and credits after the jump.  Read more

LG Wreaks Havoc in Toyland

Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from the group. They start, well, having fun until (cue the score) things go to hell real quick when some uninvited guests show up for dinner.

The team at Psyop (with the help of Smuggler) built a set on a stage, keeping the CG to a minimum and shot all the plastic toy soldiers, Barbie look-a-likes, designer toys, stuffed animals, etc on that set and implemented CG to give the dolls different facial expressions. The sharks and other subtleties were obviously generated as well.

Psyop CEO and CD Marco Spier says in a statement, “We of course got personally connected with the toys, their characters and the story. Carefully placing them personally on set to get the best performance out of them, kind of like actors. We also liked the idea of having unusual combinations of different characters because that’s how kids play – free form, mixing and matching, and grouping things together based on what they have no hand, or what their siblings or friends have.”

We think it’s safe to say this turned out to be a nice spot with some good imagination – much better than an infomercial of a vacuum sucking up coins and marbles. Credits after the jump.

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