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Posts Tagged ‘Catherine Heath’

Heath to Head Up Strategy at Huge LA

catherineheathWe’ve received confirmation that Catherine Heath, who’s spent the last year in her native Australia serving as executive strategy director at M&C Saatchi Sydney (where she started her career over a decade ago on the planning side), is heading back to the States to head up strategy at Huge LA. It’s familiar turf for Heath, who spent over two years as a worldwide group planning director at TBWA\Chiat\Day LA. During her career, the planning vet also had a brief stint as chief strategy officer at now-defunct Boston operation Modernista! and served as VP/planning director at McCann and what was T.A.G. (now twofifteenmccann) for over two years.

While it’s been confirmed that Heath is joining Huge LA, no timetable has been set for her exact start date. We’ll keep you posted. As for the LA office itself, FYI, staff count is approximately 80 and clients include Vans, FX, National Geographic, and Tempur-Pedic.

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McKendrick Leaves Chiat LA After Just Nine Months

Looks like the allure of leading U.S. planning efforts for Pepsi at TBWA\Chiat\Day LA wasn’t enough to keep Clyde McKendrick aboard as the group planning director has left the agency to take on the executive strategy director post at WDCW L.A. The U.K. native was one of three new planning hires at Chiat LA last August along with Neil Saunders and Modernista! alum Catherine Heath.

WDCW, of course, is the agency formerly known as Wongdoody and its CEO Ben Weiner says of the shop’s new hire, “We’re all thrilled to have Clyde join us at this exciting stage of our agency evolution. He brings an intuitive sense for building brands which is crucial to our vision of being an agency at the forefront of cultural innovation.”

As for background, McKendrick is a 15-year strategy vet who not only founded London-based The Open Consultancy but is also creator and editor of “cultural insight” firm MILK.