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Posts Tagged ‘Cathy Kwan’

Leo Burnett Gets Imaginative for Rice Krispies

Leo Burnett London launched a new animated campaign for Rice Krispies inspired by children’s imaginations entitled “Imagine That.”

The campaign’s first spot, narrated by a boy named Toby Jones, imagines Rice Krispies co-existing with dinosaurs. Because the Rice Krispies are constantly trampled by the prehistoric beasts, they enlist a tyranosaurus rex to give them its scream. Armed with the warning yell, the Rice Krispies are now safe from being trampled. Now, since the dinosaurs have long since perished, they just snap, crackle and pop. It’s a cute approach, tapping into the distinct charm of children’s anything-goes sense of imagination and pairing it with some fun animation. The 30-second spot premieres on television today, and will make its cinema debut on Friday. Stick around for credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot

Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting James Harden, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don’t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian’s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.

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