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Posts Tagged ‘Charlie Chaplin’

TBWA\Paris Raises Awareness for Amnesty International France

TBWA\Paris, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.

The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump. Read more

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Toronto Silent Film Festival Creates Awesome Interactive Instagram Campaign

What with all the silly social media campaigns and stunts that fill our inbox every day, it’s incredibly refreshing to see a project that demonstrates how to “hack” a well known platform in a smart, strategic way. And no, I don’t mean create a top-heavy Facebook app that crashes when you try to vote for some stupid brand idea.

From Toronto-based Cossette comes the “Instagram Time Machine,” part of a campaign for the Toronto Silent Film Festival. Now, if looking at Instagram your mobile phone vertically (or via desktop view), this makes no sense. “Why are there photos of just white spaces?” you may ask. But, if you turn your phone horizontally, voila! A virtual tour celebrating a century of silent film’s greatest star, Charlie Chaplin featuring videos, old movie posters, etc. Now THIS is a smart, innovative new way to use Instagram.

Now, as with any social “hack,” this has its limitations. There’s the aforementioned inability to make this work on a desktop (unless, i guess, you turn your monitor sideways). There’s also the issue of following this account, as it’s not going to be sending any new photos anytime soon due to its already completed structure. But, for five minutes, it’s a really ingenious thing to play with, even if you couldn’t care less about silent film. Good on Cossette, and if this thing gets more eyeballs, expect to see copycats creeping up next week. Search for “TSFF2014″ on Instagram to find the account, and view credits after the jump.

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Friday Odds and Ends

-Google wishes Charlie Chaplin a happy (early) 122nd birthday. link

-Colorado Spirits Corp named LeeReedy/Xylem Digital, Denver, as its first-ever advertising AOR.

-Duncan/Channon launched a new campaign for Blurb. link

-Arnold DC unveiled its own campaign for CFP. link

-Mutiny at Euro RSCG Amsterdam! link

-There are some problems with Google’s music concept. link

-JanSport is still alive, kiddies, and Seattle/London-based agency Creature proves it. link

-In defense of Twitter… link

-What exactly do advertisers hate about the McCain/Kerry privacy bill? link