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Posts Tagged ‘Charlie Wolff’

Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

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Pereira & O’Dell Reveals the Strange Lives of Scrabble Tiles

It’s always refreshing to see a TV spot that breaks the mold of how a certain type of product can be marketed. Not that I’m saying Pereira O’Dell and prodco Biscuit Filmworks’ newest campaign for Scrabble is revolutionary, but I think if we ever hear the phrase “board game ad,” most of us have an pretty set idea of what it looks like, no matter what game is being advertised.

Well, it looks like two things happened here. First, Pereira & O’Dell creatives decided to think quite far outside of the box and presented this concept to Mattel. Then, probably quite surprisingly, Mattel decided to approve a hell of a budget. Now, we have a campaign that take us away from the smiling family sitting around their dining room table and into the world of Scrabble tiles. And, if you ask them, there’s nothing quite like being “Blank.”

Because I’m a bit of a sad bastard mess this Friday afternoon, this “Lonely Q” spot struck a nerve with me. Let’s just say, I’ve never before sympathized with the letter Q for any reason. But, things seem to work out for him, and maybe all it takes to get back on your feet is the ability to sit down, meditate over a friendly game of Scrabble, and remember how to be yourself. But, then again, I’m probably reading into this a little too much.

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Monday Odds and Ends

-DDB Chicago appointed CP+B/BBDO Atlanta alum Sagar Shah as VP, director of project management and head of the agency’s new PM department.

-Saatchi beat out TBWA and W+K for the Trident biz.

-ZenithOptimedia cut its global ad growth outlook from 4.1 to 3.6 percent. link

-So who’s in for SAY Media’s “Battle of the Ad Bands?” link

-Pereira & O’Dell welcomed ex-GSD&M creative team Keli Linehan and Charlie Wolff (AD and CW, respectively) along with BSSP alum John Verrochi as senior AD. All three started today.

-Here’s a look at the new Cut+Run Los Angeles. link

-Target CMO Michael Francis, who was tapped to oversee the chain’s expansion into Canada earlier this year, has left his post after three years. link

-The Mill NY welcomed Brand New School alum Mario Stipinovich as creative director in its Design division.

-Former North Kingdom interactive developer Bartek Drozdz joined Tool as creative technologist. link

-Conan O’Brien takes some issue with the concept of his new promo for the TBS app (above). link

-A cheaper, Brazilian-made version of the iPhone 4, you say? link