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Posts Tagged ‘Chipotle’

Chipotle Spending Its Burrito Bucks on GSD&M and the City of Austin

Chipotle-Food-Truck

Where else? Texas.

Chipotle, that farm-friendly, Denver-based home for burrito mavens, has earned a fair amount of love in marketing circles for its witticisms, its literary credentials and its dedication to original content.

Now you can add Austin’s GSD&M to the chain’s long and winding wrap list of aficionados.

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Chipotle Gives You George Saunders on a Cup

Advertising may not be art, but can it at least be literature?

According to Vanity Fair, one Jonathan Safran Foer–dietary scold, wearer of spectacles, and owner of ridiculously expensive apartments–just happened to be eating an ethically farmed vegetarian burrito one day when he took a moment to bemoan the lack of intellectual distractions inside his local Chipotle.

While he “wanted to die with frustration”, he instead took the opportunity to contact friend/CEO/fellow rich person Steve Ells and recommend that he mix a bit of wordplay with his black beans and pulled pork.

Here’s the video:

And yes, there’s a GIF of a spinning cup after the jump.

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