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Posts Tagged ‘Chris Adams’

Adams&Partners Launches First-Ever thinkThin Campaign

Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to feel guilty about — unlike some other things.

The 30-second “Runner” takes this idea in a somewhat uncomfortable direction, with a group of women lecherously staring at a nearby guy on a morning run. When he passes them, he recognizes one of the women, saying, “Oh, hey Mrs. Adams. Hey, say ‘hi’ to Brian for me.” A voiceover follows, saying, “There are lots of things to feel guilty about. thinkThin isn’t one of them.” A second spot, “Text”also tackles mom guilt issues, but chooses a less uncomfortable target than staring at your son’s friend’s ass, which perhaps takes the approach a bit too far.

“We all have things that we feel guilty about,” explained Chris Adams, executive creative director at Adams&Partners. “This campaign is about laughing at the little things that make us feel guilty every day, while making the more serious point that eating thinkThin bars is something you should never have to feel guilty about.”

We’ve included “Text,” along with credits, after the jump. Read more

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Adams Leaves Saatchi & Saatchi LA

chrisadamsWe’ve received confirmation from those in the know that Chris Adams has parted ways with Saatchi & Saatchi LA, where he served as executive creative director for nearly three years. We’ve been told that Adams’s last day at the agency is this Friday. Meanwhile, we’ve been told that his creative partner-in-crime at the agency, ECD Margaret Keene, is remaining on board at the agency. The pair joined Saatchi LA from TBWA\Chiat\Day LA, where they each spent well over 15 years. During his time at the agency, Adams was involved in the Apple launch of iTunes, iPod, the Power Mac G5 and The Beatles’ debut on iTunes as well as campaigns for Nissan and Pedigree. No word on his next destination.

Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors

About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.

As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.

Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.

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If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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Toyota’s Tundra To Tow a Gigantic Spaceship

Americans love consumption and firepower; any campaign that focuses on those concepts is bound to get us going. So when Toyota combined the power of cars and rocket ships, we took notice. The automaker’s latest campaign, ‘The Tundra Endeavor” (we’re checking to if Saatchi LA’s involved), plays to our obsession with outer space and our appreciation for all things wheeled and rugged. On October 13, one Tundra truck will tow the “national icon” Endeavour from LAX to its new home at the California Science Center.

To track the phases of ‘The Tundra Endeavour,’ Toyota has built a destination site. It currently features a generous Twitter promo (tweet, and Toyota will donate $50.00 to the CA Science Center) and a video on their upcoming challenge. To ensure their truck was up to the task, Toyota experts hitched it up to 307,000 pounds of material. It’s a normal Tundra truck,  they assure us; it’s just like the one you’ll buy in the lot.

If you’re a truck aficionado, it appears you’ve got two things to get excited about: one, getting to drive alongside a spaceship on the highway as it makes its trek to the museum and two, eventually driving this extraordinarily powerful rig. Just please, use its capabilities, whether you tow a horse trailer or a yacht. If you’re riding solo in a vehicle that has the ability to tow an epic national emblem (and thus probably gets 4 miles to the gallon), expect to dodge a few tomatoes and “accidental” car keys, especially in California.

Update: We’re still confirming but it does appear to be Saatchi & Saatchi LA’s handiwork as a tipster kindly sent us this:

“Saatchi LA creative team Verner Soler (Senior Art Director) and Graham McCann (Senior Copywriter) came up the idea of the Tundra Endeavour. Erich Funke is the CD. Chris Adams and Margaret Keene are the ECDs.”

 

Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet

Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. Now, Virgin America, Virgin Atlantic Airways, and Virgin Australia have partnered with San Francisco agency Eleven and Virgin Produced (the entertainment branch of the Virgin Group) to create their latest trendsetting campaign.

Instead of a staid Boeing 747 tour video or “Love Travel? Love Virgin.” gimmick, the team opted to make the first short film shot at 35,000 feet. Written and directed by Kat Coiro (L!fe Happens, While We Were Here and A Case of You), Departure Date is a love story starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass). In 20 hours, the cast and crew captured footage en route to England, Australia, and the US. And, perpetuating the glam Virgin lifestyle, some scenes take place in Virgin Australia’s International Business cabin that boasts a sit-down bar, Ladies-Only bathroom, and “exclusive Row Five.”

The trailer, which you can find out more about here, makes Departure Date look like a cheap Lifetime special (better font at least, please!). But the concept of a movie shot at 35,000 feet in the air is original enough to compensate for the lack of clever narrative. Though the love story may be tacky, Virgin is still an innovative, glamorous host.

Departure Date premiered last night at the 2012 Los Angeles Film Festival. See the full credits after the jump.

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The New Toyota Camry Builds Itself

From Saatchi & Saatchi LA comes a new campaign for Toyota’s 2012 Camry. Although the Camry is a thought of as a pretty bland-looking vehicle, Saatchi & Saatchi LA ECD Chris Adams asserts in the announce that for the new model, “Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty.” If you’re reading your email while driving, we would hope that safety improvements were considered when the car was in development.

In addition to the above TV spot (and a one that tips a Stetson to y’all, NASCAR fans), Saatchi created an online community that depicts, in their words, the “Camry Effect.” Here, Camry drivers are asked a series of questions that create their own “effect,” with individuals’ stories published on a site that looks like a Facebook/Twitter hybrid. It also allows Toyota to break down Camry drivers’ demographics. For example, did you know that 29 percent of Camry drivers know their NASCAR trivia? Did you know that 49 percent of Camry drivers prefer rock music while 24 percent prefer hip-hop? Now you know. Watch NASCAR driver Kyle Busch take his #18 Camry for a spin below.

The Toyota Venza is for Baby Boomers, Millenials Need Not Apply

It seems like a bold move, marketing a new vehicle toward baby boomers and away from younger buyers. But, hey, you don’t see many people under 40 cruising around in Pontiac Azteks (which the Toyota Venza sort of looks like), so why not market your new vehicle to empty nest-ers?

This new collection spots centered around “Baby Boomers Gone Wild” comes from Saatchi & Saatchi LA, and according to the announce, the concept comes from “Saatchi LA’s consumer insights research, which reveal that active boomers are willing to spend on things that bring them self-fulfillment; are exploring interests and activities that promote personal growth and evolution in the interest of staying young, flexible and relevant.” Unlike their children, who as you know use social media only to talk to friends and look at pictures of puppies, not to find keggers or hook up with other singles on social networks (duh).

So, how about it boomers? Do you feel empowered by the Toyota Venza, as having your children move away gave you a new sense of freedom as opposed to an identity crisis? Or, do you think that despite Saatchi LA’s research, they missed the mark with this new vehicle launch? Credits and two more spots after the jump.

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Chiat LA Creative Tandem Takes Off for Saatchi

Literally moments after admitting to a few defections, Saatchi & Saatchi Los Angeles announced that it’s brought on two new executive creative directors, namely Chris Adams and Margaret Keene (guess which one is pictured). The TBWA\Chiat\Day LA alums, wh0 were last GCDs at said agency,  honed their craft as creatives on Nissan and Pedigree while at said agency. The pair had been TBWA lifers, where they spent a combined 34 years.

The creative pair, who last worked on the “Think Different” campaign for Apple (starring The Beatles), released this statement: “We’re incredibly excited to be joining the Saatchi & Saatchi LA family. They are wonderful people and Toyota is one of the world’s best brands” (Adams).

“They’ve built something really special, and we are thrilled to have the opportunity to come in and help write the next chapter,” Keene adds.

Chiat LA Appoints ACDs to Nissan Team

Despite some of the creative bleeding that’s occurred on the Pepsi/Gatorade side over the past several months, TBWA\Chiat\Day Los Angeles at least has some positive news to report in regards to its Nissan account. The agency announced that it’s appointed Glenn Sanders, Dylan Schwartz, and Garman Yip as ACDs on the automaker’s business.

Together, the three creatives most recently worked on the “Innovation for All” campaign for Nissan Leaf. Sanders (pictured), who has been freelancing for the likes of TBWA\Chiat\Day and Digital Kitchen over the past 15 months, was formerly a creative director at The Viral Factory and once served as interactive ACD within Chiat’s \TEQUILA unit. Schwartz also spent time at \TEQUILA as an art director and once held a senior AD post at Chiat LA. Like the others, Yip is no stranger to TBWA\Chiat\Day either, having spent 2004-2007 there as a senior art director.

In a statement, Chiat LA CCO Rob Schwartz says the three appointees “together add creative, digital and integrated focus to an already talented group.” The new ACDs will report to Nissan under group creative directors Margaret Keene and Chris Adams.

More: “Two More Chiat LA Departures? Two More Chiat LA Departures