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Posts Tagged ‘Chris Bernier’

JWT Atlanta Unveils Natural Gas Motor Oil for Pennzoil

Today, JWT Atlanta is launching a new campaign for Pennzoil, introducing the brand’s “first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology – the first true innovation in the category in over 35 years.”

JWT Atlanta wanted to parallel the innovation of Pennzoil’s new product, so they created a “first-of-its-kind TV commercial shot on gaseous vapor clouds.” Due to the technical difficulty of pulling off such a stunt, the project took almost a year to complete. Entitled, “Complete Protection,” the 30-second spot features a Maserati driving through “a series of 3D animations projected onto moving gaseous vapor clouds,” which produces an other-worldly effect. To accomplish this, JWT teamed up with MPC NY, Skunk LA and director Raf Wathion. Among the technical challenges associated with the creation of “Complete Protection” were “synchronizing naturally forming elements and choreographing a live performance of a moving automobile, an uncontrollable vapor cloud and projected animation, all in-camera, all in a certain window of time, in a pitch black environment,” with the projections the only light source for the shoot. The spot is part of a larger, integrated campaign which roll out over the course of the year with the tagline “Motor Oil Reimagined.” Stay tuned for a behind-the-scenes video and credits after the jump. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Wednesday Odds and Ends

-Portland, ME-based VIA Agency has been named AOR for Republic Wireless, which relies on wifi networks and charges $19/month for unlimited data, talk and text minus a contract. Damn, we’re on the wrong plan.

-The Cannes Lions crew has announced its final five juries for categories including Film Craft, Design and Media. link

-VFX/design studio MPC has added Chris Bernier as VFX supervisor/CG lead. link

-Seattle shop Radarworks is involved with a new campaign promoting Acer and Paramount’s co-marketing partnership for the upcoming flick, Star Trek Into Darkness (one spot above, see the other work here).

-Google’s third city pick for Fiber service is reportedly Provo, Utah. link

-Twitter’s latest pitch to advertisers involves “keyword targeting in timelines.” link

-In case you missed it last week, McDonald’s and Arnold have both apologized for a recent Big Mac ad effort. link; link