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Posts Tagged ‘Chris DeNinno’

Monday Odds and Ends

-CP+B has added a slew of staffers in its L.A. office including ACDs Chris DeNinno and Antonio Marcato (previously at Deutsch LA and RPA, respectively), senior art directors McKay Hathaway and Ryan Wi (ex-Leo Burnett and \MAL, respectively) and finally senior copywriters, Ryan Montanti and Daniel Streadbeck (formerly of McCann and Ogilvy Chicago, respectively).

-While we’re on the hiring front, Portland, ME-based VIA Agency has added a few staffers of its own including ACD/Martin Agency alum David Grindon, ACD Dan Jordan, who previously had stints at Energy BBDO and D&G and client strategist Whitman Bowers, formerly account lead on Dick’s Sporting Goods while at Anomaly.

-The folks at D&AD have unveiled their 2013 In Book winners and nominations. link; link

-Barkley EVP Jeff Fromm talks to USA Today about millenials and online privacy. link

-Milwaukee-based sports/music/lifestyle agency GMR Marketing, which is housed within Omnicom’s Diversified Agency Services division, has appointed former Live Nation exec Peter Joseph as its new VP of entertainment.

-Mans Swanberg, a director who goes by the name Pistachios and is part of the roster at NYC-based prodco, Blacklist, has unveiled an audio emoticon tool called “HeyHeyButton” (tutorial above). link

-Twitter has reached an upfront deal with Starcom MediaVest Group that pertains to inventory and data access. link

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Dr. Pepper, Deutsch LA Continue Advocating Individuality, Now with Slice of Life Approach

Alas, there are no “T-shirt uniforms” to hammer home the message of individuality in this latest Dr. Pepper campaign from Deutsch LA, which is now eschewing grandiose productions and blockbuster cross-promotions to instead focus on real people, real stories. The above spot, dubbed “One in a Billion” (title track courtesy of the Vinyl Hearts), should give you the basic gist of how the agency’s ongoing “Always One of a Kind” campaign for the soda brand is evolving.

The heartwarming, human interest angle is one that’s been tread on aplenty, but it’s a somewhat interesting detour considering that at the end of the day, all agency and client are doing are selling soda. Will it take this year? Who knows, but in the meantime, check out out two specific stories, one focusing on a model-turned-boxer and the other a mother of five/roller derby queen along with credits after the jump.

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