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Posts Tagged ‘Chris Elzinga’

Hub Strategy Highlights A’s Personalities with ‘Green Collar Baseball’

With the opening series between the Dodgers and Diamondbacks (finally) kicking off the MLB season this Saturday in Australia, Hub Strategy, AOR for the Oakland Athletics, have just launched the fifth incarnation of their award-winning “Green Collar Baseball” marketing campaign for the A’s.

There’s been reason to celebrate in Oakland the past two years, as the A’s have won back-to-back AL West titles. This year, for their integrated campaign featuring “eight television commercials as well as print, outdoor, digital & social advertisements,” Hub Strategy wanted to up the personality factor. There’s certainly no shortage of personality for the A’s, and Hub had a blast working with the players on the new campaign, with Hub CEO/Creative Director DJ O’Neil calling it “by far my favorite work yet.”

The feeling is mutual, as A’s VP of sales/marketing, Jim Leahey, says, “We feel that this year’s TV commercials may be our best ever and we are confident that our fans will enjoy connecting with the fun personalities of our players.”

So far, two of the eight TV spots have been revealed: “Tunnels of Greatness” and “Tarp Therapy.” “Tunnels of Greatness” — featuring Josh Donaldson, Jarrod Parker, Sonny Gray, Sean Doolittle and Derek Norris — is a lot of fun, built around the idea of extending the “Home Run Tunnel” celebration to other, more mundane aspects of the game. “Tarp Therapy,” which references Donaldson’s spectacular tarp catch from last season, isn’t quite as effective. It’s the kind of concept that might look funny on paper, but doesn’t play out so well on tape (although they deserve bonus points for featuring Mike Gallego). Hopefully the rest of Hub Strategy’s “Green Collar Baseball” spots can build on the momentum of “Home Run Tunnel” and give fans one more reason to cheer on the A’s. Here’s the info we have on the remaining six spots:

  • Secrets of the Game: Young players Parker, Gray and Norris turn to veteran Brandon Moss for his secrets to success in the majors.
  • Unicorn 2.0: Doolittle and Parker attempt to take the signature unicorn bullpen 
backpack to another level this year.
  • Generations: Moss learns that for some fans, being on the field for a fireworks show can fulfill a lifelong dream.
  • #winning: Doolittle coaches Bob Melvin, Curt Young and Mike Gallego on social media best practices.
  • Holding Him On: Moss is a talkative guy, and his mouth can be as much of a weapon as his bat.
  • Pre-Internet: Coaches Young and Gallego both reflect on how much has changed since their 1989 World Championship with the A’s.

You can watch “Home Run Tunnel” above, and stick around for “Tarp Therapy,” along with credits, after the jump Read more

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Here are New Ads for the Oakland A’s, an American Professional Baseball Team

Resting on the east side of the San Francisco Bay is Oakland, a small city of just under 400,000 residents.

Best known for its temperate climate, a per capita murder rate twice that of neighboring San Francisco, and having the fifth busiest port in the United States, Oakland is also home to three professional sports teams. Its NFL franchise, nicknamed the “Raiders,” has fallen into disrepair following a period of dominance in the 1970s and 1980s due to poor team management and a myriad of other factors. Its NBA franchise, “The Golden State Warriors,” are best known for being forgotten when one attempts to remember basketball teams based out of California. However it’s Oakland’s Major League Baseball team, the “Athletics” (known colloquially as the “A’s”), that were once featured in an award-winning movie starring Brad Pitt and Jonah Hill.

As a trio of TV spots from SF-based agency Hub Strategy show, the A’s are beloved for their players’ and coaches’ quirky habits and for their much-attended giveaway nights. In fact, it’s a northern California tradition for fans and non-fans alike to wait outside the team’s Coliseum for days-on-end, with men, women and children alike sacrificing health and happiness for the chance to walk away with a (presumably) green and yellow fleece blanket, coupons for game tickets and meals, or a bobble-head doll of the New York Yankees’ current active special advisor, Reggie Jackson. Watch one more spot (featuring a player named after a popular brand of chocolate breakfast cereal) and view credits after the jump.

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Guy Behind ‘Gimpressionism’ Movement Returns with Even Stranger Collection

About eight months ago, we mentioned the art works of one Chris Elzinga, a San Francisco-based copywriter who indulged his fascination with sadomasochism in a collection he dubbed “Gimpressionism.” Well, the Bay area scribe, who currently freelances at Pereira & O’Dell and has worked with the likes of Cutwater, Organic, Draftfcb and AKQA over the years, has moved on and unveiled a new movement called “Prudism.” The name itself should provide some sort of hint as to what direction Elzinga’s taken with his art as it celebrates, with tongue firmly in cheek, the end of “crass indecency.”

According to the man himself, “The patron saint of this movement is former Attorney General John Ashcroft, a God-fearing man of righteous indignation who had the courage and conviction to demand that the naked Greek statue in the Justice Department be covered for sake of its crass indecency, namely stone boobs.” There are about nine pieces in Elzinga’s “Prudism” collection, which might not be too safe for work even if the naughty bits are covered up. And yes, that is a unicorn with a blurred-out dong. Ah, the life of an agency freelancer never ceases to amaze. Check out Elzinga’s full Prudism collection here.


Oakland A’s Ace Pitcher Shows Off Peripheral Vision

As long as the Raiders are owned by Al Davis (aka the scariest looking man in professional sports), the Athletics will be Oakland’s most-beloved team. And, with 23-year-old pitching sensation Trevor Cahill taking the mound, the team is looking to improve on last year’s 81-81 record, which gave the A’s a 2nd place finish in the AL West.

Unlike most videos featuring officially licensed MLB products and players, “Peripheral Vision” is one of many new spots for the Oakland A’s from fellow Bay Area business, Hub Strategy, that we can actually embed on our site. The MLB generally refuses to let its material (including a new White Sox campaign from Energy BBDO we tried to post on here a while back) because, as sports news site Deadspin asserts, the league “hates its fans.” So, it’s great that with the Oakland A’s on the upswing (sitting two games back from first place in their underwhelming division), young fans can see these silly spots and maybe make a connection to their home team. Credits after the jump.
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SF Copywriter Starts ‘Gimpressionism’ Movement

The above painting titled “Birch Please” is from the artistic mind of SF-based copywriter Chris Elzinga, who’s currently working freelance for Organic and Hub Strategy (and has done the same in the past for the likes of Cutwater, Draftfcb and AKQA). Sure, it’s a nice painting of trees, but it’s not anything special until you notice the little hidden man wearing the full bondage suit.

“It’s a panoply of sadomasochistic fellows,” Elzinga tells the Ünnecessary Ümlaut, the blog run by OgilvyWest once-again freelancer/bearded light guy Fred Abercrombie. Indeed, just because you love S&M doesn’t mean you can’t also love long, solitary walks in the great outdoors. On Abercrombie’s site, you can view of number of Elzinga’s paintings, all featuring a gimp-masked figure standing near trees. You creatives and your weird ideas.

And now, for the solution to Elzinga’s game of “find the gimp” in his painting “Birch Please.” A closer look will tell us that the gimp looks something like this: