The spot features Griffin cast in a Western, but instead of riding a horse he improvises and rides in on a Kia Optima instead. Initially reluctant to the change, Griffin eventually convinces his director to go with the decision. All the while Griffin plays on the kind of goofy persona he’s displayed in the past, such as David&Goliath’s September effort for VIZIO. While fans of Griffin’s humor will find plenty to like, whether this translates to casual viewers will depend largely on how much they can get behind the ad’s premise. The best moment of the 60-second spot doesn’t come until the very end, with a throwaway line that throws extra light onto the ridiculousness of an NBA star in the American frontier. Read more
Posts Tagged ‘Chris Hutchinson’
David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.”
In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles over his words as LeBron tosses him the keys and says “Keep it close,” followed by the taglne “Fit for a King.” Entitled “Valet,” the ad is perfectly timed, breaking today on the opening day of the NBA season. It arrives as James rides a wave of publicity for his much-discusses return to Cleveland, which was celebrated in a recent Beats campaign. At any rate, the spot aims for a stylish simplicity, letting the ride — and LeBron’s endorsement of it — mostly speak for itself. Read more
LA’s David&Goliath announced the hiring of three new creatives today.
Spadavecchia most recently held the SVP/CD title at Leo Burnett in Chicago for nearly two years before going freelance in February; while the news of his new job first broke yesterday, he apparently moved west to join D&G back in May.
Hutchinson and Reid arrive from TBWA\Chiat\Day after spending almost two years there as associate creative directors. Their arrival coincides with TBWA’s decision to hire Mark Peters away from Deutsch LA.
-Starbucks’ expansion efforts know no bounds. link
-W+K alum Chris Hutchinson joined L.A. shop Zambezi as an ACD and will help oversee creative for agency clients including 2K Sports and Sprite.
-Dodge and deviantART joined forces to launch a crowdsourced art contest called “Inspired By You” to promote the Dart (finalist example above). link
Hey, whaddya know, Heineken launched a new “Mexican dark beer” called Indio for the Chicago market. link