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Posts Tagged ‘Chris Martin’

Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

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Public Relations

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Hill Holliday, Leslie Mann Make ‘Mom Confessions’ for LG


Hill Holliday, Boston tapped Leslie Mann (Knocked Up, This Is 40, Freaks and Geeks) to voice the inner musings of a jaded mom in their latest campaign for LG appliances.

Mann voices the internal monologue of a character Adweek described as “a cross between FX’s Louie and Ibsen’s Hedda Gabler.” While that may be a slight exaggeration — the character is far more in line with Mann’s roles in Knocked Up and This Is 40 — the spots are certainly far more cynical than anything we’ve come to expect from appliance ads aimed at women, and in fact play off those happy family conventions.

In the most edgy, and, not coincidentally, most successful of these spots, Mann’s character notes that her new LG washing machine is very fast. But what’s a good quality in a washing machine is not necessarily a good quality in a husband, as the character suggestively muses. It’s this kind of honesty and portrayal of a less-than-perfect reality that makes the campaign stand out. Other spots in the campaign trade in the sexual innuendo for goofiness, and while none of them are quite as entertaining as “Too Fast” the approach still feels like a welcome departure from typical daytime TV fare, thanks largely to Mann’s comedic timing. Stick around for credits and “Hot Cookies” after the jump. Read more

Muh-Tay-Zik | Hof-fer Launches New Golden State Warriors Spot, ‘Fast Break’

San Francisco-based agency MUH-TAY-ZIK | HOF-FER just launched “Fast Break,” the third installment in their#WeAreWarriors campaign for the NBA’s Golden State Warriors, featuring real-life fans and Golden State Warriors players.

“Fast Break” features Warriors forward Harrison Barnes dunking over fan Romel Marquez of SEC 213, ROW 12 ((just barely, though, as dude almost took a crotch to the face). Everyone likes to see fans interact with their favorite players, imaging the excitement they must be feeling meeting one of their favorite athletes and getting a kind of vicarious thrill through that, and referring to the fans’ seat number is a nice touch. It makes the leap from the ad to the action on the court, while suggesting a connection between the team and its most devoted fans.

“Fast Break” follows on the heels of “Assist” and “A Little Help,” which kicked off the #WeAreWarriors campaign at the beginning of the season. “Ice Bath” will follow and conclude the campaign. Stick around for credits and “Assist,” starring Klay Thompson, after the jump. Read more

Muh-Tay-Zik Hof-fer Lets Fans Take the Court Against Golden State Warriors

#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.

The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.

The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.

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Thursday Morning Stir

-Another day, another Grey-related item as Grey Group has announced the merger of Grey Portugal and digital agency, Excentric, to create a new Portuguese agency ‘ExcentricGrey’ in Lisbon.

-OMG alum Chris Martin has joined WPP-owned Maxus in the newly created position of director of business development and marketing for its North American operation.

-Bi-coastal/London-based editorial company Nomad has brought on Denise Sante as executive producer. link

-Now it’s MasterCard’s turn to get in on the royal baby madness in a new ad from McCann London (above).

-Chipotle fakes its Twitter hack attack as part of its 20th anniversary celebration, which includes a 20-day long scavenger hunt/free burrito contest called “Adventurrito.” link

5 Things You Need to Know This Week: Steve Jobs, Coldplay, and a Haunted Hayride

In this week’s episode of “5 Things You Need to Know This Week,” we dance like Chris Martin, get spooked by Angela Merkel, and talk to Siri about the Steve Jobs biography. Oh, and the world’s population increases.

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