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Posts Tagged ‘Chris Mendola’

180LA and Zumba Dance While Everyone Is Watching

Confession: we’re still not quite sure what Zumba is.

Many face the same dilemma despite the fact that the company “counts 15 million weekly dance class participants in a 180 countries worldwide.” For this reason, Zumba enlisted 180LA to remind viewers what it’s all about, and the resulting spot — which debuted yesterday — is energetic enough to qualify as a public health hazard:

The main concept here is to promote Zumba to the public at large rather than catering to the sort of “gym junkies with unattainable bodies” that you might meet at, say, a Diplo set in L.A.

For the record, we also appreciate the presence of “nightclub bouncer” and “pudgy middle management dude” to subtly counter the idea that Zumba is a strictly-for-women phenomenon.

More info and credits below.

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W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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180 Appoints Allen to Global CEO Post

180 has made some changes to its global management structure as the agency network has now tapped Michael Allen, who has spent the last five years as managing partner/president of its Los Angeles office, to take on the big gig of global CEO. Allen joined 180 from sister Omnicom operation TBWA\Chiat\Day LA at the beginning of 2007, helping the former  grow from a staff of four to an 85-strong operation that counts clients including Adidas, Sony Electronics, Boost Mobile and Mitsubishi.

Despite Allen’s move up the ladder, 180 founder Chris Mendola will remain on board and lead the agency as chairman. Allen, meanwhile, will continue overseeing day-to-day in LA while also handling the responsibilities that come with his new appointment. Along with Mendola and Allen, 180′s global management team includes Amsterdam president Kevin Dundas, Amsterdam ECD Al Moseley, as well as LA ECD William Gelner and head of production, Peter Cline.

 

Chris Mendola Will Continue Leading 180 from the Northeast, Thank You

Yes, there have been sightings of 180 co-founder Chris Mendola in New York City, but that doesn’t mean the exec is setting up shop there. Mendola’s family is from Connecticut, actually, and he moved there to be closer to them. 180 LA/Amsterdam, which counts clients including Sony Electronics, currently has no accounts headquartered in NYC. In a statement, Mendola says, “f we happen to generate business opportunities in New York or any other major city around the world, we would look at expansion to manage those clients. No launch plans for NY at this point.”

Mendola, who started up 180 back 1998 and served as an account director at Chiat\Day New York and W+K Portland/Amsterdam beforehand, adds, “I will continue to oversee all of 180 (Amsterdam and LA) with my partners, splitting my time between offices.”