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Posts Tagged ‘Chris Mitton’

W+K Promotes Sony’s Waterproof Phone with Underwater Apps

W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology.

Several of the apps, including “Goldie” (featured above), “Plantimal,” “Photo Lab,” and “Sink Sunk,” are designed to be used underwater. As you might have imagined, “Goldie” is an on-screen goldfish. When submerged in water, the fish swims around contentedly, but if you remove your phone from the water he flops around, gasping for breath. It’s a clever little diversion, which can demonstrate the phones’ capabilities for a few minutes, although Sony recommends users don’t submerge their Xperia Z1S for more than a half hour. “Plantimal” offers up a cross between an underwater plant and animal, which is happier with larger amounts of water. “Sink Sunk” is perhaps the most reusable of the apps, offering up a submarine game you can play in your sink or kiddie pool (as demonstrated in the video), while “Photo Lab” lets you develop photos underwater.

There are also a pair of apps, “Little Umbrella” and “Rainy-oke” designed for use with precipitation. Stick around for “Sink Sunk” and “Rainy-oke,” along with credits, after the jump. Read more

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Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering

If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.

The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.

The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.

Read more

We Hear: Momentum Parts Ways with ECD? (Updated: Yes)

Word on the street from multiple sources is that Josh Tavlin, who has spent just over a year as SVP/ECD at Momentum’s NY headquarters, is no longer with the agency. Tavlin, who also serves as an adjunct professor at Pratt, dubbed his alleged ex-employer one of “planet earth’s most eclectic experiential agencies.” Anyhow, you might remember Tavlin as a former SVP/group creative director at Ogilvy, where he spent nearly two decades but departed said agency along with fellow creatives Chris Mitton and Bruce Henderson at the beginning of last year. When reached for comment, we were transferred to Tavlin’s assistant at Momentum though direct contact was futile. We’ll keep you posted on the goings on once we get the official word, but we’re hearing that Tavlin was let go by Momentum yesterday.

Update: Momentum confirms that it has parted ways with Tavlin, and while not getting into specifics, the agency says, “We truly wish Josh the best in his next chapter.”

Thursday Odds and Ends

-South Africa native Noel Cottrell joined Fitzgerald+CO as CCO. link

-Ogilvy alum Chris Mitton winds up at W+K and will work on Target. link

-Your subconscious is a real Don Draper. link

-Robert Guay joined Fallon as group account director, leading digital activities on the Cadillac account. link

-Publisher Bonnier tapped CP+B to do field studies and develop advertising concepts for its Mag+ platform. link

-Mullen Boston shows its love for its hometown Bruins (above).

-Esquire, Barnes & Noble and model Brooklyn Decker are all involved in some sort of AR promo. link

-Fortune listed its “100 Best Companies to Work For.” A certain Mountain Valley giant cracked the top five. link

-Hyundai wants you to “snap out of it” come Super Bowl time. link

Senior CDs Leaving Ogilvy

There’s a little creative director shakeup happening at O&M this week as sources familiar with the matter confirm to us that Chris Mitton, Bruce Henderson and Josh Tavlin are all leaving the agency. Before you start blaming anyone specific or crying mutiny, our sources tell us that the departures are all unrelated. Tavlin (pictured), who’s been with Ogilvy for nearly two decades and currently holds the title of SVP/GCD in New York, is joining Momentum as ECD effective Feb. 1.

Mitton’s departure is a little murkier as sources say that his leaving has nothing to do with the agency, but is due to “personal reasons” and he’s getting out of New York to take a job elsewhere. The ECD was recently paired up with David Carson, who joined Ogilvy a month ago, to work on American Express and IKEA among other accounts. As for Henderson, who’s currently a top creative at OgilvyOne, we’ve been told that he’s leaving to take an ECD post at a “top direct marketing agency.”

This latest round of exits follows those of Tom Godici and Greg Ketchum, who worked on the IBM account but left in October of last year for BBDO after Steve Simpson took over at Ogilvy. We think the words “feeling redundant” could apply in this case.

Ogilvy NY Welcomes Back Carson, Adds Gragnano

It seems like there’s been an executive creative director hiring spree this week as Ogilvy is the latest to announce that it’s added more senior creatives to its New York office, namely Heavy.com co-founder David Carson and award-winning Saatchi & Saatchi alum, Alison Gragnano.

Carson, whose duties will include partnering with fellow ECD Chris Mitton and leading teams on such clients as American Express, IKEA and Stoli, helped launch music network Fuse among other efforts. In a statement, the man who actually served as CD at Ogilvy on the IBM e-business during the late 90′s says, “I’m pretty excited to join Ogilvy at a time when emerging media has gone mass. A-list brands are chomping at the bit to leverage new channels of communication. It’s an enormous opportunity.”

Gragnano, meanwhile, will work on Unilever and Kimberly-Clark business. During her four years at Saatchi, she moved her way up to global CD status while working for brands like General Mills and P&G. Gragnano was part of the Crest team that won Gold at Cannes for the “You Can Say Anything With a Smile” campaign.

On the IBM front, Ogilvy also increased staff with the addition of ex-Crispin creative Jason Marks as GCD, TBWA\Digital Arts alum Howard Pyle as global director of digital platforms and former 180 Amsterdam head of digital production Pierre Wendling as executive producer.