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Posts Tagged ‘Chris Ryan’

Full Contact Examines ‘Moving Day’ for Cumberland Farms

Boston-based agency Full Contact has a new television spot promoting convenience/gasoline staple Cumberland Farm’s Farmhouse Blend iced coffee.

The spot marks a departure for the brand, who in recent years have relied on David Hasselhoff in their iced coffee campaigns, such as last summer’s “Thirsty for Love.” Full Contact takes a simpler, more product-driven approach with “Moving Day,” while still employing humor. “Moving Day” sees a woman give her partner and his buddies Cumberland Farm’s Farmhouse Blend iced coffee to fuel them as they move into a new place. She soon regrets the decision, though, as the guys are so unwilling to put down their iced coffees that they break a series of valuables.

Cumberland Farms Senior Manager of Brand Strategy David Heilbronner said the ad “speaks to the quality and value of Cumberland Farms’ Farmhouse Blend iced coffee, and the spot focuses more on the product itself than our past iced coffee commercials. Our agency, Full Contact did a great job inserting iced coffee imagery into a chaotic and humorous scenario…”

While the ad does highlight the actual product in a way the campaigns featuring The Hoff didn’t, it’s far less memorable than “Thirsty For Love,” and it’s very unlikely that it will draw the same kind of attention to the brand. On the other hand, the ad was clearly made on a tighter budget than previous campaigns and it’s unclear if all the attention surrounding The Hoff actually led to increased sales. Stick around for credits after the jump.  Read more

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Here’s Your First Airbnb Spot by Pereira & O’Dell

Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it’s all about.

Today Pereira & O’Dell provided that work in the form of the very first Airbnb spot:

We’re not sure whether the business will catch on with the public at large and we can’t imagine warming to the idea of swapping apartments with strangers, but we also can’t think of a better way to summarize Airbnb’s appeal than with a series of views from alternate windows in a “you could be here, or here, or here” montage.

Unfortunately, you may still have a tough time describing the company’s product to your grandmother.

Credits after the jump.

Read more