Los Angeles-based agency Ignited continues its “Never Uncomfortable” campaign for shoe brand Sanük with two new spots promoting the brand’s upcoming spring collection.
Both spots (“Drummer Boy” and “#1 Fan”) depict what may very well be the world’s worst rock band as the band’s drummer and their number one (and only) fan stay comfortable as the band plays to an empty room. They mark a continued effort to popularize the brand beyond its core audience of surfers. Unfortunately, the spots are pretty difficult to watch — not just for the awful band (which could have been a pretty decent gag if handled well) but the awkward way in which the characters narrate the action as it’s happening. Additional campaign elements include “Pandora and Spotify radio spots, search, and influencer partnerships with YouTube personalities.” Read more