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Posts Tagged ‘Christel Roldan’

Ignited Remains ‘Never Uncomfortable’ for Sanük

Los Angeles-based agency Ignited continues its “Never Uncomfortable” campaign for shoe brand Sanük with two new spots promoting the brand’s upcoming spring collection.

Both spots (“Drummer Boy” and “#1 Fan”) depict what may very well be the world’s worst rock band as the band’s drummer and their number one (and only) fan stay comfortable as the band plays to an empty room. They mark a continued effort to popularize the brand beyond its core audience of surfers. Unfortunately, the spots are pretty difficult to watch — not just for the awful band (which could have been a pretty decent gag if handled well) but the awkward way in which the characters narrate the action as it’s happening. Additional campaign elements include “Pandora and Spotify radio spots, search, and influencer partnerships with YouTube personalities.” Read more

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Deadpool Invades NY Comic-Con, Promotes ‘Deadpool: The Game’

We’re not sure what would separate this character from most of the Comic-Con attendees, but yes, there is some method to this madness as El Segundo, CA shop Ignited teamed up with IGN to help launch Activision’s new Deadpool: The Game. If you’re not familiar with Deadpool, the Marvel mercenary was played by Van Wilder himself, Ryan Reynolds, in X-Men Origins: Wolverine, but is nowhere as jovial/seemingly Andrew W.K.-inspired as whoever dressed up in this costume. While the footage above is actually from the San Diego Comic-Con, we’ve been told that Deadpool as he was known did reprise his free-for-all role this past weekend at the New York version. Check out more info on the game here and credits after the jump.

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