Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
MME is looking for a Account Executive Ad / PR / Social. next job Hunt Adkins is looking for a Account Manager. next job Top Educational Marketing Agency is looking for a Jr Writer. next job Fusion.net is looking for a Director, News Practices. next job AdEase is looking for a Director of Account Services. next job The Ad Council is looking for a Assistant Campaign Manager ( AE ). next job Giant Media by Adknowledge is looking for a Campaign Manager. next job LoudDoor is looking for a Creative Director. see all