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Posts Tagged ‘Christine Cattano’

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs

W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”

The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.

Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. Read more

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Tuesday Morning Stir

-Clemenger BBDO and the BBDO worldwide network beat out Droga5 (teamed with the Ogilvy worldwide network) and incumbent DDB Worldwide for the $250 million Tourism Australia account. Meanwhile, DT, part of Ogilvy Australia, was awarded digital creative services. link

-Chicago-based agency Tris3ct teamed up with Kawasaki to create “Live the Legend,” a campaign tied to the launch of Disney’s The Lone Ranger (above).

-Former Campfire senior producer Christine Cattano has assumed a digital producer role at the New York office of VFX company, Framestore.

-Philly-based advertising/PR agency Tierney has promoted 11-year vet Tracey Santilli to executive vice president.

-Here’s a look at the new Google Maps. link; link

Reminder: Tomorrow, NatGeo Will Be Sending Tweets into Space

On a slow-ish news day, why not just let you all know that two months after first announcing its “Wow! Reply” campaign, National Geographic Channel and NYC agency Campfire will be bringing their idea to life tomorrow at noon EST. What idea, some of you may ask? Well, the parties involved decided to promote NatGeo’s new show Chasing UFOs over the summer by collecting tweets from fans (20,000-plus and counting) via the #ChasingUFOs hashtag and videos from celebs like Stephen Colbert (above), which will be launched into space from Arecibo Observatory in Puerto Rico tomorrow.

Why? Well, to commemorate the 35th anniversary of what’s known as the “Wow Signal,” , which is, you know, what basically validates Fox Mulder’s career. You can check out an image of Arecibo, which is apparently the world’s largest ground-based telescope, below. Credits after the jump.

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