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Posts Tagged ‘Christopher Riggert’

W+K, Dodge Reveal a Couple More Dart ‘How-to’s’

Four months since the debut “How to Change Cars Forever,” WK’s Portland’s first spot for the Dodge Dart, it’s clear the campaign is now kicking it into high-gear with phase two.

When we first posted the debut spot back in July, there was quite a discussion going on in our comments section. It’s become par for the course here: We post new work from W+K, and the comments explode with people saying it’s not as good as Wieden’s past work or, if someone likes it, it’s because her or she must some sort of W+K fanboy. It’s a testament to W+K’s amazing portfolio they’ve built throughout the years. We expect this agency to blow our mind with every campaign, and we’re quick to complain when it doesn’t.

While this Dodge Dart maybe didn’t completely turn my world upside down with the first spot, it’s definitely grown on me. Despite the fact that it seems to run during every commercial break of an NFL telecast, when I hear the familiar bassline of Kanye West/Jay-Z‘s “No Church in the Wild,” I find myself always completely absorbed in the spot, guessing what aspect of the Dodge Dart will be presented next.

These two new spots, “Interior” and “Unsafe,” take the same formula and condense it into 30-second slices of sensory overload. Perhaps its reflective of the over-caffeniated environment of the W+K Portland office? In any case, the rapid-fire narrative of the Dart’s features really does make the car look like it is far more technologically advanced than any of its competitors. If you’re wondering how to make TV spots dazzle and sell simultaneously, well, it’s just this easy. Credits after the jump.

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Sony Cams Work Wonders in India, Thailand

With their shipwreck-hunting mission seemingly accomplished, 180LA and Sony have returned to the surface and are turning their advertising focus to some of the latter’s non-Vaio-related products, specifically Sony cameras including the Cyber Shot. Above and after the jump, you can see two different spots shot in two different countries by Biscuit Filmworks director Christopher Riggert.

From the looks of the top spot, “Family Vacation,” everyone in the motherland of yours truly is captivated by every move a Sony HD camera-wielding tourist and his brood make, and are even willing to sit through and enjoy their footage after. Sigh. Well, at least the authentic Mumbai, Pune and Nashik  landscapes are worth looking at. As for the second spot, dubbed “Take Control,” Riggert and company moved locations to Bangkok, which is hardly recognizable amidst the cover of darkness but a bit more intriguing than its counterpart nonetheless. So, with football season around the corner, is it safe to say we can expect Sony and 180 LA to shift gears again and bring back a recovering Peyton Manning for the next teamup?

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Acura Transforms from Cool to Suburban in Matter of Seconds

Biscuit Filmworks director Christopher Riggert toys with stop-motion on a large scale in this spot for the Acura TSX sports wagon, where an Acura transforms from a sports car to sports wagon. Go big or go home, right? We can vibe with the basic message, that being “it’s just like our sports car, but with a little more elbow room.”

The behind the scenes footage from the campaign, which was created by RP&, is posted after the jump of course, showing how the project was a little bit more hands-on and not completely reliant on VFX/animation. You can view full credits here.

More: Kia, D&G Attempt To Drive Change

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