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Posts Tagged ‘Chuck McBride’

Cutwater Explores ‘Sounds of Solar’ for Sunrun

San Francisco agency Cutwater has a new spot for Sunrun, the largest solar panel leaser in the US.

The fun, 30-second spot sees a man’s appliances coming to life in the morning, Toy Story-style, to create a rendition of Katrina and the Waves’ “Walking on Sunshine” (they really couldn’t have chosen a more appropriate musical selection). All of the appliances shut off when they see the man approaching, only to resume once he passes by, followed by the line, “Solar lets everything run on the sun.” It’s a simple, fun take on Sunrun and their “Brilliant” tagline, showing the brand’s solar power functionality in a fun way. Credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Presenting Your Original iPhone Film Festival Winners

A few months back, we briefly mentioned a call for entries for the Original iPhone Film Festival, which featured a panel of judges ranging from Maroon 5 and director Lasse Hallstrom to ad folks such as Chuck McBride, Court Crandall and Regina Ebel. As you can deduce from the title of the inaugural competition, the OIFF was launched by obvious Steve Jobs fans Matt Dessner and Corey Rogers to show how the iPhone 4 can serve as a powerful filmmaking tool.

Anyhow, the 12 winners in categories including Music Video and Brand Film have been announced and below, you can see two examples of how the “mini-film studio” that is the iPhone 4 was put to good use. With the dozen top entries in tow, the guys behind OIFF are now asking you to pick a Grand Prize winner by liking you favorite film from the winners showcase here. The Grand Prize-winning effort will be announced at the MacWorld/iWorld Expo in San Francisco on Jan. 26.

Wednesday Morning Stir

-Chuck McBride and Cutwater return. link

-BSSP launched its own social media effort to help famine relief efforts in East Africa. link

-Are you in (above)?

-Apple has set some new records. link

-Facebook salutes the ad industry with its Facebook Studio Awards. link

Tuesday Odds and Ends

-Former Saatchi LA integrated CD Adam Chapman joined Deutsch NY as director of creative technology.

-eMarketer: Facebook’s global revenues will jump to $4.27 billion in 2011. link

-Whirlpool tapped Digitas Paris to lead its  digital brand strategy in Europe. link

-Ogilvy hired former Warner Bros VP Tom De Luca as COO of its social media offering while appointing R/GA alum Julie Renwick as executive director of mobile, North America.

-The Original iPhone Film Festival, which features judges including WDCF ECD Court Crandall, Chuck McBride and BBDO’s Regina Ebel, has extended its call for entries. link

-Meanwhile, Samsung is considering legal action over Apple’s upcoming iPhone. link

-Here’s the story of how, with just $28 and YouTube/Facebook, a brand called Orabrush won over Wal-Mart’s heart.  link

 

We Hear: Cutwater to Close?

We’ve spoken to industry friends and received several tips from different spies over the past week that Chuck McBride is closing up shop early next year at Cutwater, the SF shop perhaps most recently of Ray-Ban tattoo-on-face viral fame. The hearsay culminated into this sad, straightforward tip received yesterday: “Cutwater is closing….we have five weeks left.”

From what sources are telling us, the aforementioned agency’s founder/CCO is looking to start up his own indie shop and Jan. 15 looks like the approximate date for Cutwater to shut down. We emailed the agency directly and have yet to hear back, but from what AS is hearing, it isn’t looking good for the once-venerable operation. We’ll keep you posted.

Cutwater, Corddry Try to Bring Brotherhood Back to Gaming

Cutwater SF presents these new “viral” videos starring Hot Tub Time Machine‘s Rob Corddry for Ubisoft’s Assassin’s Creed: Brotherhood- the latest addition to the developer’s franchise.

The spots directed by Station Film’s Harold Einstein mark a notable departure from the usual clip-filled Assassin’s Creed promos and since competitive gamers usually bicker regardless of the what they’re playing, it was a good strategy by Cutwater to exploit that human truth. Corddry, sporting a Peter Brady wig to go along with his patented funny asshole attitude,  attempts an open dialogue with his buddies above.  The Youtube channel that was created for the promotion of Brotherhood basically serves as the hub of the campaign. You can view more clips and credits after the jump.

More: Cutwater Takes Cue from Chris Nolan in Shaun White Game Promo

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