-In more positive McGarryBowen news today, the Dentsu-owned agency has elevated Brandon Cooke, most recently managing director/global business development, to the newly created position of global CMO.

-Moxie Pictures has signed comedy director Rick LeMoine for global commercial representation.

-BBR Saatchi & Saatchi celebrates Carlsberg’s heritage in a new spot promoting the brew brand’s repositioning in Israel (above).

-Director Georgi Banks-Davies has joined the roster of boutique L.A.-based prodco Madheart to help “orchestrate” her entry into the U.S. market.

-Kids’ reactions to an inexplicably controversial Cheerios commercial should say it all. link

-Ciro Sarmiento, who’s spent time at the likes of Ogilvy and Leo Burnett, has joined Dallas-based Hispanic advertising agency Dieste as executive creative director.

-According to Yahoo’s latest quarterly report, the online stalwart’s sales are down one percent from last year while its display advertising business dropped 11 percent. link