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Posts Tagged ‘Colleen Wellman’

XBOX Kinect Envisions the Future

Will 2011 be remembered as the “Year of the Great Video Game Spot?” When it debuted last month, it really didn’t look like Deutsch LA’s “Michael” ad for PlayStation 3 would have any challengers for the most memorable spot of the year. That is, of course, until XBOX and agency twofifteenmccann released the above jaw-dropping commercial, “The Kinect Effect.”

As the VO says, XBOX thought turning voice and movement into “magic” via Kinect technology “would be fun. And it was.” Hey, if you’ve ever had the opportunity to play one of XBOX’s sports titles for Kinect, there’s little argument you can make against this statement. But, then we see the same technology used for spiking a virtual volleyball in your opponents’ face used for education, surgery, and disposing of hazardous waste. Add to that a great orchestral cover of the Pixies’ “Where is My Mind?” (probably best known to many as the song that plays during the end of Fight Club), and at the end of the spots’ 77-second run time, all a viewer can muster in response is an awestruck is, to quote lauded thespian Joey Lawrence, “Whoa.”

XBOX portrays Kinect as an idea that can affect a target demo who isn’t clamoring for the next Halo installment. It’s quite a bold statement, and one that we don’t see competitors Sony and Nintendo making with their own gaming platforms. Calling it “visionary” is an understatement, as in “The Kinect Effect,” we see video games change the world. Credits after the jump.

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Boost Looks at the Life of a Giant to Promote ‘Shrinkage’

Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me.  How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.

In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”

Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.

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