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Posts Tagged ‘Condoleezza Rice’

BBDO NY, LeanIn.org Want to ‘Ban Bossy’ for Young Girls

Coming on the heels of International Women’s Day, BBDO New York has launched a new educational campaign for LeanIn.org and Girl Scouts of America encouraging achievement and leadership in girls.

The new campaign, entitled “Ban Bossy”offers “educational resources to help girls and women take the lead and give parents, teachers, troop leaders and managers hands-on strategies for supporting female leadership.” In addition to educational materials, the campaign includes celebrity endorsements, a new website, and the above 45 second PSA, “Change the Story.”

The thought-provoking PSA begins with girls listing all the things they won’t do, like “designing a building that reshapes the skyline” and “ask the questions that change the whole conversation.” This leads seamlessly into what stops these girls from accomplishing those things: “Here’s where I start to doubt myself,” one girl says. Finally, this leads into the name calling that causes the girls to stop asserting themselves, names like “stubborn,” “pushy,” “know-it-all” and, as you might expect, “bossy.” Ending on a positive note, a girl says “Here’s where I will change it all,” followed by the message: “Ban Bossy. Encourage girls to lead. Take the pledge at banbossy.org. The important message here is delivered in a way that works backwards from consequences to actions. It’s a great way to show all that is lost when we tell girls not to assert themselves, implicitly or explicitly.

“We need to recognize the many ways we systematically discourage leadership in girls from a young age—and instead, we need to encourage them,” explains Sheryl Sandberg, Facebook COO and founder of LeanIn.Org.

“Girls are twice as likely as boys to avoid leadership roles for fear of being disliked or deemed ‘bossy’ by their peers,” Girl Scouts of the USA CEO Anna Maria Chávez adds.

Since launching, many organizations and individuals have pledged support for Ban Bossy, including Teach for America, Common Sense Media, National Council of La Raza (NCLR), Edmodo, KIPP, AARP, Free The Children, Kids in the House, UrbanSitter, Babble, BlogHer, Upworthy, BBYO, Pantene and Always. Lifetime has also partnered with the initiative to create a PSA entitled “I’m Not Bossy, I’m the Boss,” featuring celebrities like Beyoncé, Jennifer Garner, Condoleezza Rice, Jimmie Johnson, and Jane Lynch. Stick around for that PSA, along with credits, after the jump. And don’t forget to head over the the Ban Bossy site to make your own personal pledge to ban it yourself. Read more

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Wednesday Odds and Ends

-ChickFilaConfessional.com creator Natalie Taylor, who also happens to be an ACD/copywriter at Proximity Chicago, discusses her brainchild on HuffPo. link

-Former Digitas U.K. president/Wunderman alum Howard Geisler joined New York/London shop Essence Digital as Google global client partner.

-Grey NY is helping its client the NFL promote its women’s apparel line with the “It’s My Team” campaign, which stars everyone from Condoleezza Rice (above) to Serena Williams to Melania Trump. We had no idea Condi was a Browns fan.

-Apparently, Business Insider has evidence that Progressive is ready to “kill off Flo.” link

-The Shat–sorry, the Priceline Negotiator–lives! Thank you, BSSP. link; link

-Here are your finalists for Digiday’s upcoming Sammy Awards. link

-Welcome to Flickr, Marissa Mayer. link

-Newly appointed GroupM chief digital officer Rob Norman says he will avoid the “digital silo” in his new role. link