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Posts Tagged ‘Craig Markus’

Auslander, Markus Resign from McCann

Sources familiar with the matter confirm that EVP/ECD Craig Markus and senior creative director Shalom Auslander (pictured) have resigned from McCann Erickson. The pair worked together at the agency for nearly a decade across a variety of accounts ranging from USA Today to packaged goods to Kohl’s (including the campaign starring J-Lo last year).

Markus, who has been with McCann for nearly 12 years and helped found the TAG Ideation unit during his tenure, will remain with the agency for another month or so to finish up work. Auslander, if you haven’t heard, has parlayed his agency copywriting career into becoming a full-time author, as he just released his debut novel, Hope: A Tragedy, earlier this year (check out a trailer Auslander created for his book here). No word yet, though, on whether either creative is heading to another agency, together or separately. We’ve been told their departure from McCann is “amicable.”

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Wayans Brother Encourages Safe Breath

McCann NY has unveiled what the agency’s calling the Safe Breath Alliance, a fictitious organization that features Marlon Wayans as its spokesperson and promotes the agency’s ongoing “Practice Safe Breath” movement

Apparently, Wayans has always been considered as a “ladies’ man” (we thought that role was reserved for Shawn, or was it Keenan?), therefore making him an expert in having good breath. In this piece, Marlon is not encouraging you not to breathe; he just wants the world to breathe safely by chewing on some Dentyne and join the alliance.

What is this alliance really all about? I don’t even think McCann knows yet. Additional content will be rolled out online that will continue to explain the mission of the SBA and encourage people to join. Visit the Facebook page and join the alliance or at least get the guy in your office with that yuck mouth to sign up. Peep agency credits after the jump.

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