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Posts Tagged ‘Craig Miller’

Arnold Gets Critical for PUR Water

PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand.

Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent review, which ended with a win for Arnold Worldwide last December.

This week, Arnold’s ads for the new client launched, marking both the company’s first new campaign since 2008 and the first use of a TV spokesperson for a water filtration brand (store that one somewhere for trivia night).

Here, then, is Arthur Tweedie, water critic:

More spots below.

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Posadtivity Offers Snark-Free Ad Blog

PosadtivityA new advertising blog called Posadtivity seeks to let users “celebrate great work, get inspired, and remember why we all got into this in the first place.”

Hoping to “provide an alternative to industry criticism blogs, where schadenfreude, snarkiness, and sometimes personal attacks too often become the norm” (we’re not sure where they could be referring to), Posadtivity “offers up a place for industry vets and novices alike to submit their favorite work to be posted on the site through Facebook and Tumblr.” Moderated by creative director Craig Miller, the blog invites users to submit work that they think is great, while asking people not to submit their own work in order to keep it from becoming a spot for shameless self-promotion. Commenting on the site is open, although Posadtivity asks that contributors keep it positive, as “…if you don’t have anything nice to say, well, there’s plenty of other spots for that.”

“It’s almost always good to stay positive in your work, but that can be hard working in an industry where 99.9% of what you do never sees the light of day,” said Miller. “I’m hoping to provide a place online where we can praise each other’s best work, and remember why we all love doing this so much.”

Can You Tell the Difference Between a DJ and a Financial Planner?


Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?”

The 30-second TV spot presents several people with what they think is a professional financial planner, but is actually DJ/Pirates of the Caribbean actor Azmyth Kaminski, who shed 14 years of dreadlocks to appear in the ad. Kaminski asks individuals seeking financial advice if they would trust him as their financial advisor. When they reply that they would, he reveals his true identity. The stunt was designed to highlight the importance of selecting a financial advisor with CFP certification. “Anyone can hold him or herself out to the public as a financial advisor or planner,” says CFP Board CEO Kevin Keller, CAE.  “We urge consumers to seek someone who has demonstrated competency and ethics by achieving CFP certification, the highest standard for the financial planning profession.”

This latest phase of Arnold’s ongoing campaign includes print and banner ads in addition to the television spot, as well as sponsorship messages on National Public Radio and a retooled CFP Board website. Stick around for credits after the jump. Read more

Delayed Response Brings LeBron McDonald’s Spot Back into Focus

Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated relevance following the headbandless fourth quarter performance from King James in last night’s NBA Finals Game 6. Once you get over the fact that Stephen A. is in a commercial, and the fact that the typical ESPN #embracedebate could be replaced in this case with #embracerecedinghairlines, you’ll see that the “greatest of all time” discussion usually reserved for LeBron vs. Michael Jordan discussions has been morphed, with good spirits, into a battle between chicken nuggets and hamburgers.

In a second local spot, Stephen A. apparently used the hashtag #headbandontootight in relation to LeBron’s fondness for fatty fried chicken and accidentally struck viral marketing gold for Arnold Worldwide. Nevermind that LeBron probably hasn’t had a chicken nugget in 8 years – when the timing is right, the timing is right.

Credits after the jump.

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Cottonelle Aims to Gussy Up Spare Toilet Paper Rolls

Look at that spare roll of toilet paper waiting expectantly atop your toilet. Doesn’t it make you feel self-conscious? Don’t you wish it looked pretty? Well, does Cottonelle have the solution for you!

As part of Cottonelle’s “Respect the Roll” campaign (which debuted in August), the Kimberly-Clark T.P. brand employed the talents of popular “happy chic” designer Jonathan Adler to produce three “groovy” new toilet paper roll covers. As part of the campaign, Chicago-based agency Tris3ct created two new TV spots starring characters who live in the fictional town of Where the Sun Don’t Shine. (So…they live up someone’s anus?) In this dark town, residents apparently “respect” their backup toilet paper so much that they’ve given it a little house to live in, all the while teaching each other about proper toilet paper care and etiquette. Credits and one more spot follow after the jump.

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Monday Odds and Ends

-CP+B creative director Craig Miller, who was one of the minds behind the Domino’s “Turnaround” work, is heading to U.K.’s VCCP. link

-A few Grey NY marathoners (above) are trying to raise money for the Paul Newman-founded Hole in the Wall charity, so the agency’s holding a fundraiser to help them out at Bounce Sports Club in NYC, tomorrow night from 5:00-8:30PM. If you have $5 to spare, why not earn some karma points.

-Do you consider yourself Rapture-ready? Let DIGO help. link

-Former HUGE technology director Philip Cotty has assumed the same title at New York-based strategy/design agency, Alexander Interactive.

-Digitaria launched the LRA Crisis Tracker to help an organization called Invisible Children. link

-Virgin Mobile is launching a new web series in which music artists discuss building their social fan bases. link

-Jodi Sutherland joined WPP-owned The Brand Union as group director, client services.

-Mullen created a Facebook app for Century 21 real estate. link

-Silvia Cavalcanti joined Blast Radius New York as senior strategy director and will primarily be leading the Novartis OTC business. Blast’s Seattle office, meanwhile, welcomed Tyrone Samson as ACD on the Microsoft and Starbucks accounts among others.

 

 

Domino’s New Statement: Kids Don’t Have Same Taste as Adults

We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign.  The new spot promotes the pizza chain’s specialty deal and thankfully there are no dairy farm-related hijinks involved. However, um, cheesy you think the campaign is, it seems like Crispin’s efforts are paying off as Domino’s hit a new 52-week high on the stock market today. Hooray? Credits after the jump.

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Domino’s Brings Focus Group to the Dairy Farm

We’ve covered some Domino’s stuff in the recent past,  i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pizza as it is with no smoke & mirrors.

Now, Crispin Porter + Bogusky is attempting to prove how seriously Domino’s takes its cheese by setting up a focus group in the middle of a dairy farm, one that the pizza chain actually uses. Still, are we to honestly believe these people aren’t aware of a fake set? View full credits after the jump.

More: Pizza Hut Using Actual Employees For New Campaign

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