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Posts Tagged ‘Dan Wieden’

W+K Names Colleen DeCourcy as Partner

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Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network.

DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth on the partner team.

DeCourcy worked at W+K for only eighteen months before the promotion; prior to joining the agency, she founded her own shop called Socialistic, which she ran as CEO and chief creative officer. The release states that, during her time at W+K, she has “extended the creative department’s capabilities beyond advertising, into both experience and product design.”

Her full ad industry resume includes stints in leadership positions at TBWA New York, JWT and Organic.

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W+K Portland Explores ‘The 7 Wonders of Oregon’

W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called “The 7 Wonders of Oregon.”

The :60 anthem spot features all 7 “wonders of Oregon,” attempting to “inspire active travelers looking for authentic experiences” with Oregon’s natural landmarks. While Oregon’s natural beauty speaks for itself, the production of the spot was no small task. It was “carried out by a crew of 15 people shooting for 14 days straight and driving more than 3,000 miles across Oregon, often camping along the way.” All of the individuals involved were “Oregonians with a genuine passion for the wonders they are representing” and the spot is clearly a labor of love.

“This is some of the strongest work for Travel Oregon in our 25-year history of working together,” W+K chairman co-namesake Dan Wieden says, adding, “What I really like about the creative, aside from how beautiful Oregon looks, is it gives people a checklist of things to see and do.”

In addition to the anthem spot, the integrated campaign includes digital, social, search, public relations and consumer engagement elements. The latter includes “an influencer tour, targeted media outreach, a program to surprise and delight visitors, and a Facebook sweepstakes to drive visibility and fan acquisition.” In the social realm, visitors are invited to share their Oregon photos with the hashtag #traveloregon, with top picks on Travel Oregon content channels “to inspire others long after the paid media portion of the campaign concludes.” In a nice touch, the digital campaign includes not only trip inspiration, but also trip planning tools and resources such as itineraries, links to purchase plane tickets and special travel deals on TravelOregon.com. If I wasn’t already dying to get to the Pacific Northwest, this campaign would do a pretty good job convincing me that Oregon is a great travel destination. Stick around for credits after the jump and go here for more :30 efforts for the campaign. Read more

DeCourcy Returns to Agency World, Takes Global Co-ECD Role at W+K

Sorry for the delay, folks, but it’s been somewhat of a busy week in Wieden + Kennedy’s world as the agency has followed up the launch of its new, John C. Jay-led unit dubbed W+K Garage with the formation a new global management team. Perhaps most notably, W+K’s latest move signals the arrival of Colleen DeCourcy (pictured), who started up her own social media-focused design shop, Socialistic, over two years ago, but has now joined up with W+K to take on role of global co-executive creative director.

Her fellow global co-ECD is Mark Fitzloff, who’s spent 13 years at W+K and the last five as executive creative director at the agency’s Portland HQ, leading creative on Old Spice among other accounts. Replacing him as ECD in Portland will be Joe Staples, who’s spent over eight years within the W+K network and will now partner with fellow lead creatives Susan Hoffman and Tom Blessington.

Along with the new ECD appointments, W+K global COO Dave Luhr will assume the role of president while agency co-founder Dan Wieden will become chairman of its global management team. In a statement regarding the management moves, Wieden says, “I don’t think we’ve ever had a chairman, but now I [am] one—albeit an active one.  Between Dave and Mark, we have 40 years of proven W+K experience, respect and leadership. This level of talent and experience gave me the confidence to search outside the agency to find a third global management team member with digital expertise. Colleen brings an energy and a knowledge base that is second to none. I am convinced that our next 30 years are going to be pretty damn exciting.”

During her career, DeCourcy has also spent a few years as CCO at Organic, chief digital officer at TBWA and chief experience officer at JWT.

W+K Opens Up ‘Garage’ with ‘Unleashed’ John C. Jay Set to Lead

Wieden + Kennedy creative lead John C. Jay, who has been with the Portland-based agency for two decades and currently serves as global ECD/partner, has been appointed as lead for a new unit dubbed W+K Garage, which we’ve been told “will serve as a multidisciplinary creative agency for the connected age, focused on the concepting, creating and investing in innovative experiences, content and technology.”

Agency namesake/co-founder Dan Wieden says this in a statement: “When a man has a vision it is best to help him realize it. This is John Jay unleashed. W+K Garage is for clients who seek a more personal, one on one relationship with one of the industries most celebrated creative minds. John’s connections are deep and worldwide. As is his ability to scour the globe and pull together the perfect team for the challenge at hand. I have never seen the man more energized.”

The “energized” senior creative joined W+K in 1993, subsequently working on accounts including Nike, Microsoft and Coca-Cola while also helping launch the agency’s Tokyo office nearly 15 years ago. We’ve been told by the W+K camp that the “Garage” offices will be based in Portland but there is also salon space in NYC. In addition, we’re getting word that there will be new hires and discussions are underway with potential clients, though the agency has yet to confirm a roster at this point in time.

Ex-W+K Adman Riswold Takes Helm of Dec. ‘Young Glory’ Battle, Hopes to Save Islam

Out with November’s Sandy-themed brief, in with December’s as the folks behind the 30-and-under creative competition, Young Glory, have revealed details of this month’s installment, which features Jim Riswold as judge and jury. Riswold, who has taken on a new career as a contemporary artist (or “fake artist” as he puts it) in recent years, is perhaps best known from his days at W+K (he was Dan Wieden‘s first copywriter) as the creative force behind classic Nike campaigns including the Spike Lee/Mars Blackmon work and “Bo Knows.”

Well, it’s now the noted former adman’s turn to send out his Young Glory brief. According to Riswold himself, he’s “never been one for long briefs,” so his simply states, “Islam has an image problem… Fix it… With a poster.” You can read the rest of his note to you the Young Glory entrants here, view round 1 student winners here and professional winners here. You have til the end of the month, contestants, have at it.

 

 

Thursday Morning Stir

-W+K co-namesake Dan Wieden will be honored with the “Lion of St. Mark” at this year’s Cannes Lions.

-While the Queen’s Jubilee has drawn to a close, let’s reflect with McCann London’s limited edition musical Branston Pickle jar (above).

-Best Buy founder Richard Schulze has resigned as chairman and director a little earlier than planned. link

-Disney has banned junk food ads on its TV channels, radio stations and websites. link

-Aegis Group has undergone a little leadership change. link

 

 

 

W+K Promotes Tait, Others to Partners

Wieden + Kennedy global interactive ECD Iain Tait (left) is among four execs at the agency who can now add partner to their titles. Joining him are W+K Portland managing director Tom Blessington and ECD Mark Fitzloff as well as London MD Neil Christie. This marks the first time in two years that W+K’s made partner additions, and as a result, the four new ones join a list that includes Dan Wieden (obviously), Dave Luhr, Susan Hoffman, Bill Davenport, John Jay, Tony Davidson and Kim Papworth.

While Tait’s only been with W+K since 2010, having joined from his shop Poke London, Blessington’s racked up 21 years at the agency, during which time he ran the Nike accounts in Portland and Amsterdam and served as the first managing director of the agency’s New York office. As for Christie, he’s served as W+K London’s managing director since 2004 while Fitzloff started as a copywriter at the agency back in 1999.

Huh? CLIOs Shortlist Snubs Old Spice, W+K?

Maybe Kiran and I are just going crazy, but we were scanning through the recently announced 2011 CLIO Shortlist and noticed one glaring omission – Old Spice. “No freaking way,” we said in unison, he in New York and I in Chicago, reaching for our nearest bottles of liquor and highest-powered magnifying glasses (which come stock with every mediabistro.com job).

Where could it be? Where could W+K’s shining gem of 21st century advertising perfection be hiding? It didn’t make the cut in the “Innovative” or “Integrated” categories. Apparently, “Questions” only seems to get acknowledgement in the Film direction category, right alongside Dos Equis’ “Most Interesting Man in the World” and Allstate’s “Mayhem,” but that’s only a nod for prodco MJZ. But zilch for W+K, you say?  Dan Wieden, are you going to stand for this?

Anyway, the CLIOS will take place on May 19 in New York, and Y&R, BBDO, Leo Burnett and Ogilvy lead the shortlist with the most nominations. Also, we’ll see the Lifetime Achievement Award go to the prolific Joe Pytka, best known for his work on McDonald’s “Nothing But Net,” Nike’s “Bo Knows” and that silly “This is Your Brain on Drugs” spot. Check out more show info here.

Update: Looks like commenter Crispincat hit it on the nose. From the CLIOs official Twitter account: “W&K did not enter the Old Spice campaign this year.”

W+K to Open Sao Paulo Office Dec. 1, Doria to Co-Lead

Well, it sure didn’t take long for Icaro Doria to land back on his feet after his departure from Goodby. As a few of our commenters hinted at in the thread from last week’s post, Doria is heading back to his native Brazil and will join the executive management team at W+K’s new Sao Paulo office, which is set to open on Dec. 1.

Along with Doria, who will serve as ECD at W+K’s Brazilian operation, André Gustavo Soares will take on the post of managing director in Sao Paulo. Soares has spent the past three years as account services director at F/Nazca Saatchi & Saatchi and previously served as the Asia/Amet regional category director for Unilever at JWT Bangkok. In a statement, W+K namesake and global ECD Dan Wieden says the agency’s nabbed “two of the world’s best to open this office,” adding, “One more to go and the leadership team will take to their desks in earnest.”

The Sao Paulo branch marks the eighth office in Wieden + Kennedy’s global network.

Wednesday Odds and Ends

-Reminder: The ADC Gallery is playing host tonight to a convo between Jeff Goodby, Dan Wieden and David Kennedy. link

-The McRib is back! And now, the artery-clogger comes with a contest! link

-The L.A. Dodgers sue over a Brooklyn burger joint’s logo. link

-Mark Zuckerberg finds time during Facebook’s mobile event today to dis the iPad. link

-The ASA is at it again, banning a “misleading” ad following a Unilever complaint. link

-A “communications professional” lists five ways to win the big pitch. link

-Princeton, NJ-based digital firm Rosetta nabbed interactive AOR duties for Helzberg Diamonds. link

-Samsung debuts display ads on YouTube’s mobile site. link

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