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Posts Tagged ‘Daniel Chandler’

Sid Lee NYC Promotes Dan Brooks, Daniel Chandler to Co-Executive Creative Directors


Sid Lee New York Co-Executive Creative Directors Dan Brooks and Daniel Chandler with Head of Digital Kwame Taylor-Hayford

Lukas Derksen, the managing partner of Sid Lee’s New York offices, announced today the promotion of Dan Brooks and Daniel Chandler to co-executive creative directors, effective immediately.

The creative pair have spent the past several years at Sid Lee, leading creative work on accounts such as Facebook, Absolut, Intel, Sony Playstation, Volkswagen and Rolex. Brooks first joined Sid Lee in 2011 as a senior art director, following a two year stint as a senior creative at 180 Amsterdam, before being made creative director the following year. Chandler joined Sid Lee as a copywriter back in 2010, following four years at Publicis, eventually working his way up to creative director.

“The Dans have been on the forefront of Sid Lee’s rise to the global stage, and both are among our organization’s most talented and multi-dimensional creatives,” said Derksen. “It’s young creative leadership like theirs that’s driving the future of our industry. With them, we are uniquely positioned as one of the most transformative forces in the U.S. agency landscape.”

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Sid Lee Adds Some Sting to Bumblebees for Dewar’s

Earlier this week, we covered some Sid Lee Paris video game business. Today, we’re moving back across the Atlantic, as Sid Lee New York debuts a 3-Bee (yup, they punned 3-D) printing project for Dewar’s Highlander Honey whiskey. The technology allows for  80,000 bees to mimic their natural environment in a factory setting and create hives in custom shapes, like a Dewar’s whiskey bottle. The Ebeling Group, which produced the accompanying video, had to do their work in full beekeeper suits. That is how you commit to a project.

The 60-second video offers viewers an artsy glimpse into the totality of the 3-Bee project. The edgy tone comes from muted lighting and  background music that might as well be a leftover composition from Radiohead member Jonny Greenwood‘s There Will Be Blood soundtrack. I’m not sure that this strategy would make me want to purchase a drinkable product, but the creativity involved more than makes up for it with originality. Credits after the jump.

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