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Posts Tagged ‘Daniel Garcia’

MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…

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Shaq, Shawn Kemp Return in Ep. 2 of Decon’s ‘Retro Shop’ Series for Reebok

New York-based production company Decon has launched the next episode in its funny new web series promoting Reebok Classic

To refresh memory, Reebok commissioned Decon to run with a strategic content approach to promote its new retro Classic product line. So, Decon came up with the mini web series, “The Retro Shop,” and the results are pretty hilarious. The first item in the Reebok Classic launch is the Shaq Attaq Retro sneaker, which made its debut on the 14th, so naturally everyone’s favorite Kazaam star is featured heavily in the first two episodes. “The Retro Shop” is set, appropriately enough, at an old school barber shop, where patrons discuss argue about some of the NBA’s greatest players. It’s a formula that works really well, especially since Decon keeps things on the shorter side, and makes for an eminently watchable experience. So grab some popcorn and in case you need a rewind, check out episode 1 starring Shaq and his horrible wig, along with credits, after the jump. Read more

Monday Morning Stir

-Director Daniel Garcia, who has helmed Nike spots for W+K and Chevy ones for GS&P among others, has joined the roster of NYC-based creative studio, DECON, for commercial representation.

-Brooklyn design agency HUSH has brought on Eric Alba full-time as its lead technical producer. link

-A “sluggish September” has given way to a “spectacular” October for Publicis Groupe, which reported seven-percent organic revenue growth in the latter month. link

-HuffPo co-founder/former CEO Eric Hippeau is trying to get millenials to read via a new app called NowThisNews. link

-Scott Hicks, the Oscar-winning director of Shine, has joined bi-coastal prodco, Tool, and will work in the commercial and digital arenas. link

-Digital DUMBO, with help from Huge, has expanded across the pond with the launch of dd:London (above).