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Posts Tagged ‘Daniel Kleinman’

Boost Mobile, 180LA Say ‘You Earned It’

After their amusing spot featuring a basketball player juggling a couple of extra balls, Boost Mobile and 180LA are back together once again, this time emphasizing the savings Boost customers can get. In three short videos, we see various stealing scenarios: a man on the subway gets pickpocketed, a city guy leaps over fences to evade a mugger, a woman has her purse snatched on the sidewalk. But by the end of each ad, the victim has money handed back to them, showing that “Boost Mobile puts cash back in your pocket, literally.”

It’s a good concept, and the little song that shifts each scene into celebration coupled with the actors’ yay-I’m-richer-than-I-thought smiles makes these spots sweet. I only wish they could have cast at least one white thief. Sure, they’re all good guys in the end, but these spots still reinforce tired racial stereotypes. We can do better.

Credits and the rest of the videos after the jump.

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Tuesday Odds and Ends

-Goodby alum Todd Grant joined Seattle’s Wexley School for Girls, apparently as a Renaissance man because he holds the titles of creative director, art director, writer and baritone ukulelist.

-New York shop Amalgamated added Coral Garvey and Jake Dubs as design director and writer, respectively. Garvey previously worked at Anomaly while Dubs has a stint at 72andSunny, respectively.

-Apple did pretty good for itself when it came to sales last quarter. link

-If you watched the NFL championship games over the weekend (shame on you if you didn’t), you surely saw VB&P and director Daniel Kleinman resurrect the spirit of Herman Melville for Audi (above).

-Are you ready to transfer to Timeline? Within a few weeks, Facebook will give you no choice. link

-With Chicago’s Downtown Partners, you win some and you lose some when it comes to clients, according to one reporter. link

-Digitas alum Marta Stajek was named director of business operations for New York-based post boutique Northern Lights, along with sister companies Bodega, Mr. Wonderful, and SuperExploder.

 

Tuesday Odds and Ends

-Directors Daniel Kleinman and Ringan Ledwidge and president Johnnie Frankel have launched the U.S. office of prodco Rattling Stick in Los Angeles.

-CP+B and Rickard’s Canada celebrate Movember with “Mo Duels” (above). link

-After a review, Texas-based McGarrah Jessee (you know, the agency involved with this) was named AOR for Haggar Clothing Co.

-Forget digital ninjas, Draftfcb SF is looking for a straight up “digital bad ass.” link

-The Department of Homeland Security is stepping up its Twitter monitoring and looking for signs of social unrest here in the States. link

-Code and Theory appointed Vince Quilici as GM of its San Francisco office.

-Commercial production studio Pictures in a Row added director Chris Cantwell to its roster.

-Editorial boutique Red Car welcomed editor Josh Towvim to its New York office.

 

Audi’s Going to Have A ‘Goodnight’ This Super Bowl

There’s no “Green Police” controversy this time around with Audi’s Super Bowl marketing as the automaker’s unveiled aa new 60-second TV spot, which is dubbed as a prelude to its upcoming Super Bowl XLV advert and marks the fourth consecutive Big Game appearance for Audi.

Venables Bell & Partners is behind the wheel yet again for this effort titled “Goodnight,” which was inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. It follows the same schematics of the original book while taking the viewer on a journey through an old-fashioned mansion draped with trite symbols of elder, snobby luxury. Audi claims its 2011 A8 flagship sedan is the most technologically-advanced vehicle the company has ever produced and serves as the pinnacle for the brand’s luxury lineup. We’ll leave that opinion for the people who actually drive it.

Credits after the jump.

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