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Posts Tagged ‘Daniel Marsh’

In W+K’s Latest for Nike+, Every Workout Becomes a Game

Anyone who’s gone running after a hard day knows the power of an active imagination. With every arm pump, you might be punching your boss in the face. With every stride, you’re building yourself into the powerhouse that will soon confront your boyfriend about his lack of follow-through.  Some picture themselves as superheroes, sprinting through the streets to make the ultimate rescue. When we push our bodies, our minds make the physical effort possible–and even fun.

W+K’s latest spots for Nike+ helps bring those mental adventures to life. The star runners of their TV ads are in a real-life video game, leaping up palettes and climbing through windows as they complete their workouts. Nike+ helps runners measure, map, track and share their runs, gamifying the work out process and inspiring everyday runners to reach farther.

My only complaint with both ‘Game on World’ and ‘Run Your City’ is their weak music selection. I get that they’re going for a tinkery game soundtrack, but I would rather they forfeit the game theme in favor of some motivational (and still techno-flavored) Diplo or bouncy pop Walk the Moon.

Credits and ‘Game on World’ video after the jump.

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Wednesday Morning Stir

-Not surprisingly, Levi’s is putting the U.K. portion of its new “Go Forth” campaign on hold. link

-John Stamos returns to his Greek roots, we suppose, to promote Oikos yogurt (above). link

-Paul Abatemarco and Daniel Marsh have signed on as creative director and director, respectively, of VFX/animation company MPC Creative’s U.S. division, which is based in Los Angeles.

-Is Starbucks going the viral marketing route with “Jonathan’s Card?” link

-Those pesky hackers at Anonymous are vowing to destroy Facebook on Nov. 5. link