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Posts Tagged ‘Daniel Murphy’

Thursday Odds and Ends

-Kate Upton stars in ad for mobile game Game of War: Fire Age from Untitled Worldwide (video above).

-Skittles will be getting its first Super Bowl ad.

-Industry veterans Daniel Murphy and Chris Kief launch VendorDB, “a comprehensive database of companies in the creative industries that aims to simplify the process of finding vendors at no cost to the user or service provider.”

-The American Advertising Federation (AAF) District 7 appointed Frontier Strategies Creative Director Mary Lee to its 2014-2015 Executive Committee as secretary/treasurer.

-MDC-owned media agency Assembly announced the appointment of Paul Beck in the new position of executive vice president, director of strategic services.

-Digiday examines the top brands among UK millenials.

-AdAge takes a look at “Flo’s Progressive Evolution.”

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Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet

Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. Now, Virgin America, Virgin Atlantic Airways, and Virgin Australia have partnered with San Francisco agency Eleven and Virgin Produced (the entertainment branch of the Virgin Group) to create their latest trendsetting campaign.

Instead of a staid Boeing 747 tour video or “Love Travel? Love Virgin.” gimmick, the team opted to make the first short film shot at 35,000 feet. Written and directed by Kat Coiro (L!fe Happens, While We Were Here and A Case of You), Departure Date is a love story starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass). In 20 hours, the cast and crew captured footage en route to England, Australia, and the US. And, perpetuating the glam Virgin lifestyle, some scenes take place in Virgin Australia’s International Business cabin that boasts a sit-down bar, Ladies-Only bathroom, and “exclusive Row Five.”

The trailer, which you can find out more about here, makes Departure Date look like a cheap Lifetime special (better font at least, please!). But the concept of a movie shot at 35,000 feet in the air is original enough to compensate for the lack of clever narrative. Though the love story may be tacky, Virgin is still an innovative, glamorous host.

Departure Date premiered last night at the 2012 Los Angeles Film Festival. See the full credits after the jump.

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