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Posts Tagged ‘Dante Piacenza’

mcgarrybowen Celebrates ‘Mr. Amazing’ for Verizon

mcgarrybowen launched a spot for Verzion, entitled “Mr. Amazing,” which celebrates the company’s XLTE service and football season.

In the spot, some rather fantastical football leads into a man screaming “Yeah” at a field day type event, accompanied by the voiceover, “Don’t just dream about being the hero, make it happen.” The man, it is revealed, is streaming a football game at his daughter’s event, much to the relief of another father present. “So be that guy,” Verizon implores at the end of the spot, “with Verizon XLTE.” It’s a bit of an odd sendoff, as the phrasing of “that guy’ the way they use it usually has a negative connotation. It’s almost as if they can’t decide whether they want to make fun of the protagonist (who screams “Yeah!” after the initial fantasy segment) or celebrate him as “Mr. Amazing” and instead the spot attempts to do both. Read more

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Ed Norton Sings Karaoke, Almost Dies Several Times in New Droid Spot

This one’s been making the rounds for awhile now, but we thought we’d give some love anyway. McgarryBowen New York’s new spot for Verizion, “A Lot Can Happen in 48 Hours” features the talents of Ed Norton. It originally aired on December 5th, although it was posted to YouTube about a week before that.

In the spot, directed by Matthijs van Heijningen, Norton is thrown into a variety of dicey situations, with his Droid helping him get through most of them relatively unscathed. “A Lot Can Happen in 48 Hours” opens with Norton waking up to find himself in a strange room, with his Droid still at 3% power. “It’s been an interesting 48 hours,” Norton says, followed by a flashback. We then follow Norton through his series of misadventures, which begins with him finding a lost wallet and using Droid to find the location. This leads Norton to a karaoke bar, where he ogles a taken woman while singing “If I Could Turn Back Time” (the funniest part of the spot).

From here, Norton’s misadventures include attempting to land a plane, being held captive, having a key found in his stomach, playing a high-stakes game of Connect Four, and being held captive once again. Its everything-goes-wrong brand of humor borrows a little bit from The Hangover series, and although the spot seems to employ the kind of random connections Grey NY used in their 2012 DirectTV campaign, the superior execution helps keep it from feeling too easy or derivative. The spot uses a clever setup to promote the Droid’s impressive battery life, and then finds ways to showcase the phone’s other features in the process. This is certainly a far cry better than McgarryBowen Chicago’s disastrous “Denskies” campaign for Sears. Bonus points for the excellent use of a Lykke Li song. Credits after the jump. Read more

Verizon, mcgarrybowen Make It Easy to Find Lost Phones

If you’ve already seen “Elysium,” “Kick-Ass 2,” or “2 Guns” and need to get a quick action fix, then you can always check out Verizon’s new thriller, “Catch Me If You Can.”  The plotting and scriptwriting is probably on par with regular films that fizz out in theaters, and this spot, which was created by mcgarrybowen, even has The Bourne Identity/Swingers/Mr. And Ms. Smith director Doug Liman behind the camera.

In the one-minute spot, an unnamed protagonist races to find his Droid phone after leaving it in a New York City cab. Making the stakes even higher, the cabbie drives like a typical cabbie, so the phone is sliding all over the place and smacking into windows. Luckily, Droid phones now have scratch-resistant glass. I don’t want to say anymore and spoil the ending, but as with most action movies, the hero gets the girl, or phone, or whatever object is the focus of the chase.

Credits after the jump.

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McGarryBowen Shows Off Verizon’s Tech Solutions with a Little Help from Philip Glass

We’ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called “Powerful Answers” actually marks the wireless carrier’s first ever corporate branding campaign. Set to the sounds of legendary composer Philip Glass, Verizon veers from the usual Wireless and/or FiOS promotion to, according to parties involved, “showcase tech solutions that no one knew they did.” As you can see in the spot directed by Park Pictures’ Lance Acord above as well as the anthem clip below, some Verizon folks are lab rats whose tech prowess translates into solutions for medical emergencies just as easily as they could the classroom. We didn’t know there was side to them, but hey, you learn something new every day. Exhaustive list of credits after the jump.

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