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Posts Tagged ‘Darren Aronofsky’

Monday Odds and Ends

-Darren Aronofsky, director of films including Black Swan, The Wrestler and Requiem for a Dream of course, has teamed up with Ted Robbins and Sandy Haddad to launch bi-coastal commercial production house, Chromista. link

-The 2013 AICP Week lineup has been announced. link

-GSD&M has promoted several staffers including creative partners Victor Camozzi and Bryan Edwards, who work on Walgreens among other accounts to SVP/group creative directors. In addition, the Austin-based, Omnicom-owned agency has bumped up Nancy Ryan and Carrie Hines to SVP/account directors while elevating Ronnie Steck to VP/account director and Madhavi Reese to VP/strategy director.

-B-Reel created a video for Google Chrome as part of Google’s 2013 I/O conference that helps the Mountain View, CA giant thank developers for their contributions to the internet’s evolution (above).

-Brooklyn-based agency Carrot Creative has launched its new website. You can find out more about the new site from Carrot CPO/co-founder Chris Petescia here.

-Portland, ME-based The VIA Agency has welcomed Richard Fryling as group strategy director for the Sam’s Club account, Deep Focus alum Abha Dhakal as client strategist and Chris Gilbert as a copywriter.

-Filmmaker Greg Kohs joined the roster of Venice, CA prodco Backyard for U.S. commercial representation.

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Beer and Beards: Now a Book

Some people, having already shocked and awed with their initial projects, are required to take things to the next level every time they create. Fred Abercrombie is one such man. He wrote the terrifying Darren Aronofsky-directed Meth PSAs, started a shop a few months ago and burned off half his beard by weaving psychedelic lights into it.

Now, he’s combining the delicate arts of craft brewing and beard growing for an epic upcoming book, Craft Beerds. It’s got 300 pages of beer photographs from over 175 breweries. The key is that each beer must feature some kind of facial hair on its label. The book includes “devilish beerds,” “royal beerds,” and “red beerds,” among other chapter themes.

 

Initially, Abercrombie and Co thought they could self-publish the book. But now it’s grown into an encyclopedic beer/beard reference source, and they need outside help. So like regular old savvy Internet users, they turned to Kickstarter. Craft Beerds needs $8,000.00 to become a reality. At “Handlebar Level,” ($35.00), donors get a hardcover copy of the book. By $70.00, charitable souls get a custom hairy beerd bottle poster, a high-quality print, and a hardcover copy of the book.

Check out the site to find out more and see beard legend Jack Passion’s red face locks blowing in the wind.

Writer of Aronofsky-Directed Meth PSAs Starts New Shop

You might not know Fred Abercrombie‘s name right off the bat, but to provide a reminder, while at Organic, the copywriter penned the horrifying, yet intriguing Meth Project PSAs that were directed by Darren Aronofsky. Anyhow, after a year at Organic, which was behind said campaign, Abercrombie has moved on to launch his own, Petaluma, CA-based shop called ABERCROMBIE+ALCHEMY. Abercrombie & Co. are still a couple of weeks from an official site launch/announcement, but they did take the time to create this clip for the Sebastopol Documentary Film Festival, specifically its Audio Program series that’s being held in San Francisco at month’s end. Check out more info here.

J. Lo Has the Music in Her, Kohl’s Clothing on Her

In Jennifer Lopez‘s first commercial appearance since that whole FIAT fiasco and director Darren Aronofsky‘s first ad since graphically depicting the horror of meth addiction, the two Hollywood stars are joining forces in a lighthearted TV spot for Kohl’s department stores.

In this spot from McCann NY, Aronofsky seems to be finally giving a gift to those who assumed his film Black Swan would be about dance and not Natalie Portman going hilariously insane. The “Classic: Remixed” title is both referring to J. Lo’s clothing line’s twist on spring fashion staples as well as her own twist the Kiki Dee Band’s 1974 single, “I Got the Music in Me.” Add to that a supporting cast of male back up dancers, and you have what may be a look inside Aronofsky’s strong desire to direct a sequel to Save the Last Dance. Credits after the jump.

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Drugfree.org, DDB SF Attempt to ‘Rise Above’ the Influence

From DDB’s San Francisco office come three new TV spots for The Partnership @ Drugfree.org’s long-running “Above the Influence” campaign.

Before we dive into these, I’d like to draw your attention to the recent, horrifying anti-meth PSAs we saw from Darren Aronofsky. On a surface level, the PSAs couldn’t look more different, with Aronofsky employing heavy fear tactics and DDB SF attempting to communicate with teenagers using messaging that hinges on positive reinforcement. However, what the two series of PSAs have in common is the fact that each depicts an unrealistic portrayal of drug use. In Aronofsky’s PSAs, a single taste of meth leads to a suicide attempt, and in the above spot, a lack of drinking and smoking weed leads to a teen leaping to school on rooftops a la Spider-Man. Sure, it’s a “visual metaphor,” but as a teen, I viewed this sort of advertising as condescending. After all, it doesn’t take a pharmaceutical degree to know that it’s actually the kids smoking weed that are, in a sense, “flying.”

Here’s the thing, teenagers who read AgencySpy (I know you’re out there): Trying a drug once is not going to kill you, nor will it make you immediately addicted to said drug. However, do too much of a drug, ANY drug, and it will have a substantial negative impact on your life. From a teen’s perspective, though, most things in the world are black and white. To them, drugs have to be either good or bad, so the logical marketing strategy is to portray them as evil vices that will lead to a teen’s untimely demise. We’ve come a long way from “This is Your Brain on Drugs,” but is there a honest, realistic way to depict drug use so teens can make an informed decision their own? So, dear commenters, do we do so through positive reinforcement, fear, or a combination of the two?

Two more spots from DDB SF (including one that employs the “fear factor”) and credits for the one above after the jump.

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Tuesday Odds and Ends

-Chuck Porter will continue serving as chairman of the 4A’s, which announced its 2011-12 board of directors. link

-Colle+McVoy president/CEO Christine Fruechte talks about how biking can help a company’s bottom line. link

-L.A. agency/prodco Stun Creative launched a print unit, Buster INK, and hired former Fox TV SVP/design Michael Vamosy as its lead and ECD.

-NBC has retained the right to broadcast the Olympics through 2020 and some folks are already calling it a “big gamble.” link

-Black Enterprise named Burrell as its 2011 Advertising Agency of the Year. link

-Richards Group alum Everett Wilder was promoted to principal/GCD at Dallas-based shop, Firehouse.

-Optimus production arm ONE at Optimus added Jim Matlosz and Ryan Bosworth as directors.

-Jessica Biel, Pharrell Williams and director Darren Aronofsky team up for a Revlon spot (above) from DDCD & Partners. link

-Speaking of Revlon, Y&R London and Taxi NY will now share the brand’s global creative business. link