We’ve received confirmation that as part of its ongoing “alignment” process, Crispin Porter + Bogusky had to let go of some staffers in its Toronto office. Here’s a statement from CEO Andrew Keller:
“As we continue to align our six offices with our one agency model, we have simplified our structure. One consequence of this is that 11 of the positions in the Toronto office are no longer needed. Although we do not take the laying off of employees lightly, we believe that we must act in the best interest of both our employees and our clients at all times. We are confident that this move allows us to bring our clients the most powerful CP+B thinking from across the globe.”
Among the 11 staffers affected is creative director/head of interactive Darren Richardson, who had been CP+B Toronto for just over a year. From what we’ve been told, CP+B’s office up north has a current staff count of 50.