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Posts Tagged ‘Darryl Tait’

Fruit of the Loom Infuses Luck into New Underwear

Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the Hoover Dam in Boulder City and the Seven Star Cavern Chinatown Wishing Well in Los Angeles. The project is not scientific, but if you care about luck, the original run called for 1,000 men’s underwear and 1,000 women’s underwear. The above video shows a brief behind-the-scenes look at the hokum methods used to make the underwear lucky.

As of publication, 1718 of the 2000 pairs of lucky underwear are still available for an affordable $10 each.

The narrator of the video mentions infusing “legitimate luck” into the fabric, which is stupidly ambitious, since there’s nothing legitimate about luck. That’s the point. But there’s something charming about the earnest dedication and effort Fruit of the Loom put into the project. Plus, the underwear is inexpensive and  soft, so if you don’t care for superstition, there’s always functionality to fall back on. Credits after the jump.

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Waiting for the Bus and Need to Charge? Vitaminwater Can Help

Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” campaign for Vitaminwater. The parties have installed a 5-volt battery-powered USB port within a display ad in select bus shelters in NYC, Chicago, Los Angeles and Boston that lets you charge your USB-compatible mobile, gaming device or MP3 player. The above pic, which was taken at the Chicago unit, shows you everything you need to know and the tagline itself seems fitting enough, but we’re still not sure if it makes being stuck at the bus stop more worth it. Credits after the jump.

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