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Posts Tagged ‘David Fincher’

W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four holiday  spots — a pair each for broadcast and online.

The ads spin the “Dress Normal” tagline by showing some abnormal (and often cringe-inducing) family holiday moments. But then what’s more normal than pondering the family you’ll never understand? Each spot ends with the message “You don’t have to get them to give them Gap” preceding the tagline. It’s an interesting approach, positioning Gap as a gift for those family members you have no idea what to give to, but it sits well with the “Dress Normal” tagline and Coppola and company do a good job of making it work in most of the ads.

In perhaps the most successful of the spots, “Gauntlet” a girl returns home to her large, boisterous, and often odd family. Perfectly set to the Johnny Cash song “I Got Stripes,” she makes her way through the house greeting her relatives with an awkward expression on her face that says a lot about the effort she’s putting in to deal with these people. It feels like a telling glance into the lives of a particular family, which is the approach taken throughout these efforts and, along with some great song selections, what makes them charming. The other broadcast spot, “Mistletoe,” documents a particularly cringe-worthy moment under the mistletoe at a holiday party. It’s almost hard to watch, but then that makes it fit the “You don’t have to get them to give them Gap” all the more.

In addition to the two online ads — “Crooner” and “Pinball” — the campaign is supported by print and OOH elements, as well as digital banner ads launching on Gap’s social media channels and GapGiftGuide.com on November 3rd. Read more

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David Fincher Spots Expand on New W+K Gap Campaign

The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap.

These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in everyday poses. The first one, “Golf”, elaborates on the “it’s OK if your clothes are a little boring” theme with a bit of spontaneously unconventional romance:

Three more and credits below.

Read more

Thursday Odds and Ends

 

-From what we’re hearing on the Spy line, pitches for the E*Trade account, which Grey of course resigned two weeks ago, are beginning tomorrow and there are at least seven agencies in the mix, familiar ones at that. We have a few names and will get them sorted soon enough.

-Can CP+B make the internet a better place? Well, it’s giving it a go regardless with what’s essentially an interactive production checklist called the “Producer’s Mixtape.” Download here.

-One of our fave Yeah Yeah Yeahs tracks sets the tone for a new Calvin Klein spot that reunites director David Fincher with his Girl With the Dragon Tattoo star, Rooney Mara (above). link

-Y&R and one of its Spark Plug units, Unconventional Partners, have partnered with Shazam to “advance the mobile activation of advertising.” According to the parties involved,  Y&R will also work with Shazam’s advertising team to offer the agency’s clients the Shazam for TV platform, essentially making TV ads “clickable.”

-Boston-based digital marketing agency Digital Influence Group and PR agency Racepoint Group have united. link

-Did anyone get their free 7-11 Slurpees today? link

 

Wednesday Odds and Ends

-Draftfcb will consolidate its two Chicago offices at a new headquarters in the tower at 875 N. Michigan Ave. in early 2014. link

-Campfire embraces PDA in a new effort for Ian Schrager‘s Public Hotel in Chicago (above).

-The Business Insider crew is going on an ad agency pub crawl. link

-Droga5 founder/creative chairman David Droga is getting inducted into the Art Directors Club Hall Fame. link

-In case you missed it, Twitter product manager Sachin Agarwal talks about the new profile look. link

-NYC-based audio post company Heard City has welcomed mixer Eric Warzecha to the fold. link

-According to reports, BBDO, W+K, Saatchi and Grey will all be duking it out for the Gillette creative business. link

-Commercial, music video, TV and film director Johan Renck  has joined the roster of production company Reset, which was founded by David Fincher and Dave Morrison. link

Tuesday Odds and Ends

-Director Johnny Green has joined the roster of David Fincher and David Morrison‘s new commercial production entity, RESET. link

-Hollywood prodco Uber Content has opened up shop in New York, with Michael Lobikis serving as East Coast director of sales.

-Stefan Haverkamp and his students at Miami Ad School remember 9/11 with a crosswalk takeover in Williamsburg, SoHo and Financial District that displays the message, “Live for Today” (above).

-BBH co-namesake Sir John Hegarty will chair the Film, Print, Print & Poster Craft and Integrated juries at this year’s Eurobest festival, which takes place at the end of November. link

-Even Microsoft staffers prefer Google as a verb over Bing. link

-Speaking of Microsoft, the Redmond, WA giant plans to open 32 pop-up stores this fall that may possibly sell Surface RT tablets. link

-Draftfcb alum Bob Mallers “quietly” joined Energy BBDO as chief financial officer. link

-Digital strategist Paul Marobella has assumed the position of president at Euro RSCG Discovery. link

Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link

 

 

ADC Goes for ‘Fight Club’ Facade with Young Guns 9 Launch


It looks like the Art Directors Club is trying to add some gruff and tough in its new promotion for the Young Guns 9 launch, which draws inspiration from David Fincher‘s aforementioned classic film. But if it’s the Tyler Durden-approved motif they’re going for, though, it looks like they already broke the first rule. Anyhow, the organization once again is calling on creatives 30 and under to duke it out in the annual competition, which will award the top 50 entrants with specially designed ADC Young Guns Cubes, an exhibition at the ADC Gallery and more.

The above poster, designed by YG 5 winner Nessim Higson, features battered images of other past Young Guns champs and is supposed to emphasize the message that “creatives fight for their work, now it’s time it battles for you.” Tough, indeed. One major criteria is that you must have at least two years experience, whether it be full-time or freelance. Those who choose to do battle in YG9, which will be judged as well by past winners,  can submit personal/professional work ranging from photography to art direction to design to animation and can do so starting March 15-May 16.